goodnites girls
Worth a lookShows a sweet-spot price point ($27.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$9.56–$62.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$282K$282K/yr · 175K searches
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,655.05avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, goodnites girls is a $282K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
goodnites girls market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $271K–$339K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.4%
- Avg brand age
- 46 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
74
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
29%
Top 20: 71%
Open market
24%
- GoodNites23%
- Ninjamas19%
- Hanes12%
- FUVVRVAL9%
- MooMoo Baby7%
- Boboking7%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +17.9% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 5.5×
Top goodnites girls search terms
- bedwetting underwear for girls24K/yr
- ninjamas girls29K/yr
- goodnites girls19K/yr
- nighttime underwear for girls16K/yr
- ninjamas girls s/m15K/yr
- overnight underwear girls6K/yr
- goodnites bedwetting underwear for girls4K/yr
- night time underwear for girls11K/yr
- goodnight pullups girls7K/yr
- nighttime underwear girls5K/yr
Top goodnites girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ninjamas Girls Bedwetting Nighttime Underwear Size S/M (38-70 lbs) 88 Count Overnight Protection Ultra Absorbent Hypoallergenic
Ninjamas$50.344.6★8,121 rev
Goodnites Girls Nighttime Bedwetting Underwear Size S/M (43-68 lbs) 44 Ct (2 Packs of 22) Packaging May Vary
GoodNites$28.244.8★17,421 rev
Sladatona Little Girls Soft Cotton Underwear Bring Cool Comfort Panty 6y
Sladatona$12.544.8★12,501 rev
FUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.113.9★37 rev
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.624.6★207 rev
Newest
by launch dateFUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.1137 rev
FUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.4837 rev
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.3396 rev
Hanes Girls Absorbency Briefs Underwear 3 Pairs Confident Nights Cotton Overnight Underwear for Girls
Hanes$24.2391 rev
Hanes Girls Absorbency Briefs Underwear 3 Pairs Confident Nights Cotton Overnight Underwear for Girls
Hanes$25.0791 rev
Trending
90-day click momentumFUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.483.9★
Hanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack
Hanes$16.574.7★
FUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.113.9★
Linzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 11-12year
Linzama$19.334.2★
Hanes Girls Absorbency Briefs Underwear 3 Pairs Confident Nights Cotton Overnight Underwear for Girls
Hanes$25.073.8★
What buyers say about goodnites girls
What buyers praise and complain about, mined from review topics.What buyers love
“size is accurate”
“Super comfortable”
“Excellent Product”
“the material is soft”
“Great for kids thats trained”
“Super absorbent”
“The designs are cute”
“The colors are vibrant”
“I love the extra thickness”
“The material is extremely soft”
What buyers complain about
“Sizes run big”
“NOT ABSORBENT”
“MAJOR FRAGRANCE”
“Rash”
“Leaks”
“misleading advertisement”
“NOT 100% Cotton”
“Thin material not for period”
“My daughter had a break through only after 2 hours”
“Terrible quality”
Top return reasons
Common questions
- Is goodnites girls profitable to sell on Amazon United States?
- The niche generates $282K/yr across 56 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (64/100).
- How competitive is the goodnites girls niche?
- 19 brands and 74 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in goodnites girls?
- Top complaints mined from reviews: Size-Overall, Absorbency, Smell. The return rate is 1.0%.
- When does demand for goodnites girls peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 5.5× the quietest.
- What does it cost to enter the goodnites girls niche?
- Listings span $9.56–$62.42; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 6,655 reviews — the moat a new listing must climb.