Is goodie bags for birthday party profitable to sell on Amazon United States?

The niche generates $907K/yr across 72 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the goodie bags for birthday party niche?

57 brands and 102 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in goodie bags for birthday party?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.

When does demand for goodie bags for birthday party peak?

Demand peaks in Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the goodie bags for birthday party niche?

Listings span $3.98–$39.86; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 2,526 reviews — the moat a new listing must climb.

goodie bags for birthday party

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Market size

Great$907K

$907K/yr · 1.8M searches

Avg price

Good$14.79

avg listing price — sweet spot $15–$100

Price range

Good$3.98–$39.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,525.99

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, goodie bags for birthday party is a $907K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Oct. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

goodie bags for birthday party market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $887K–$1.2M; units × avg price
Conversion rate: 3.5%
Avg BSR: #333
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.4%
Avg brand age: 29 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

102

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

28%

Top 20: 60%

Open market

64%

SUNCOLOR8%
PintreeLand7%
Kopokita6%
Thesixowls6%
PHIMOTA5%
ZGORENDZ4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -5.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.9×

Open Trend

Top goodie bags for birthday party search terms

goodie bags for birthday party308K/yr +8.3%2.8% conv.
birthday goodie bags for kids282K/yr -17.1%2.6% conv.
bolsas para dulces de cumpleaos158K/yr +9.0%0.5% conv.
bolsitas para dulces de cumpleaos142K/yr -3.7%0.6% conv.
goody bags for kids birthday139K/yr -1.4%3.1% conv.
goodie bags for kids115K/yr -14.2%2.9% conv.
party bags for kids birthday109K/yr -4.0%4.2% conv.
birthday goodie bags114K/yr -20.8%3.1% conv.
bolsas de dulces para cumpleaos50K/yr -0.6%0.4% conv.
kids goodie bags50K/yr -6.6%2.7% conv.

All search terms

Top goodie bags for birthday party products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PintreeLand Happy Birthday Party Favor Bags 40 PCS Plastic Goodies Loot Gift Bags Bulk for Kids Baby Girls & Boys Birthday Party Supples (B Style 40 Packs)

PintreeLand$5.884.8★3,536 rev

Kopokita 30PCS Party Favor Goodie Bags Goody Treat Small Gift Bags for Kids Birthday Party

Kopokita$5.024.8★1,990 rev

SUNCOLOR 24-Pack Rainbow Gift Bags with Handles 8 Multi-Color Paper Party Favor Bags for Goodies. Birthdays Events Classrooms & Celebrations

SUNCOLOR$7.844.7★1,994 rev

Party Favors for Kids 8-12 4-8 150-Pack Fidget Toys Bulk Treasure Box Toys for Classroom Stocking Stuffers Goodie Bags Classroom Prizes Birthday Holiday for Boys Girls

PHIMOTA$12.814.5★2,271 rev

Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler

Pigipigi Kids$25.834.7★649 rev

Newest

by launch date

50 PCS Birthday Party Favor Bags - 6.5 x 9.8 Inch Happy Birthday Goodie Bags with Handles - Plastic Gift Treat Bags for Kids Girls & Boys Party Supplies Packaging Candy Toys and Party Favors

Soarvita$5.3542 rev

5mo ago

Rpefq Cute Return Gifts Party Favors Supplies 24 Pack Birthday Goodie bags Stationery Party Pack Classroom Gifts Kids Class Rewards Prizes

Rpefq$25.4445 rev

6mo ago

Birthday Goodie Bags for Kids 24 Pack Return Gifts for Birthday with Cups

Mepmela$36.2073 rev

7mo ago

SUNCOLOR Birthday Party Favor Bags 32 Pack Goodie Bags with Handles 9.8 x6.7 inches Pink Blue Yellow White Gift Bags for Kids Parties Celebrations

SUNCOLOR$4.97217 rev

9mo ago

Party Favors for Kids 8-12 4-8 150-Pack Fidget Toys Bulk Treasure Box Toys for Classroom Stocking Stuffers Goodie Bags Classroom Prizes Birthday Holiday for Boys Girls

PHIMOTA$12.812,271 rev

1y ago

What buyers say about goodie bags for birthday party

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Amazing quality”

Fun/Entertainment Experience14%

“Endless fun”

Value For Money12%

“very affordable”

Size-Overall9%

“Good bag sizes”

Gifting Purpose9%

“Great gift”

Color7%

“Bright colors”

Advertised Vs Actual Product5%

“Accurate description”

Durability3%

“Great durable bags”

Strength2%

“The bags are sturdy”

Ease Of Use2%

“They were easy to work with”

What buyers complain about

Size-Overall22%

“Bags are small”

Quality-Overall9%

“Cheap quality”

Advertised Vs Actual Product8%

“False Advertisement”

Value For Money6%

“Priced to high”

Color5%

“Color comes off on everything”

Smell3%

“Bad smell”

Thickness3%

“Much thicker than I thought”

Durability3%

“Broke easily”

Leak-Proof3%

“arrived leaking”

Strength2%

“Not sturdy”

Top return reasons

Size-Overall65%

Value For Money8%

Quality-Overall6%

Advertised Vs Actual Product6%

Color2%

Leak-Proof2%

Defective Material/Parts2%

Smell1%

Material Quality1%

Functionality-Overall1%

Common questions

Is goodie bags for birthday party profitable to sell on Amazon United States?: The niche generates $907K/yr across 72 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the goodie bags for birthday party niche?: 57 brands and 102 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in goodie bags for birthday party?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
When does demand for goodie bags for birthday party peak?: Demand peaks in Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the goodie bags for birthday party niche?: Listings span $3.98–$39.86; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 2,526 reviews — the moat a new listing must climb.