good feet insoles
Skip itSoft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.48avg listing price — sweet spot $15–$100
Price range
Great$9.69–$54.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 160K searches
Review moat
Bad13,657.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, good feet insoles is a $89K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
good feet insoles market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $98K–$122K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.2%
- Avg brand age
- 50 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
69
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
23%
- PowerStep20%
- WALK·HERO COMFORT AND SUPPORT17%
- Svowin15%
- VALSOLE11%
- BloomLab8%
- Dr. Scholl's5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.3×
Top good feet insoles search terms
- pronation correction insoles33K/yr
- over pronation correction insoles30K/yr
- overpronation insoles women21K/yr
- over pronation insoles7K/yr
- insoles for overpronation women7K/yr
- overpronation8K/yr
- orthotics for duck feet4K/yr
- low arch support3K/yr
- insoles for severe overpronation7K/yr
- over pronation insoles men3K/yr
Top good feet insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Svowin 3 Layers Adjustable Supination Overpronation Insoles Anti-Slip Medial Lateral Heel Wedge Insoles for Foot Alignment Knee Pain Bow Legs Osteoarthritis (Black L: W 8-12/ M 7.5-14)
Svowin$14.053.8★680 rev
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.464.4★2,455 rev
Orthopedic Heel Wedge Inserts 3-Layer Adjustable Gel Insoles for Supination Pronation Flat Feet & Heel Pain Relief Supportive Shoe Cushions for Men & Women
BloomLab$9.804.1★415 rev
PowerStep Pulse Maxx Running Insoles - Overpronation Corrective Orthotic Inserts for Running Shoes - Maximum Ankle Foot Pain Relief & Arch Support Insoles - Made in The USA (M 6-6.5 / W 8-8.5)
PowerStep$54.664.6★1,017 rev
PowerStep Pinnacle Maxx Orthotic Insoles Maximum Stability & Comfort Firm & Flexible Angled Heel Flat Feet & Overpronation Heavy Duty Shoe Inserts for Men & Women Made in USA (M 11-11.5)
PowerStep$49.904.5★19,327 rev
Newest
by launch date
Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole
Psveb$24.16815 rev
Unribeau 3 Layers Adjustable Supination & Pronation Correction Heel Insoles Self-Adhesive Medial & Lateral Heel Wedge Inserts for Foot Alignment Knee Pain Bow Legs (Black L: W: 7.5-12 / M: 7-11)
unribeau$14.10210 rev
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.462,455 rev
Svowin 3 Layers Adjustable Supination Overpronation Insoles Anti-Slip Medial Lateral Heel Wedge Insoles for Foot Alignment Knee Pain Bow Legs Osteoarthritis (Black L: W 8-12/ M 7.5-14)
Svowin$14.05680 rev
Orthopedic Heel Wedge Inserts 3-Layer Adjustable Gel Insoles for Supination Pronation Flat Feet & Heel Pain Relief Supportive Shoe Cushions for Men & Women
BloomLab$9.80415 rev
Trending
90-day click momentum
XINIFOOT Supination Correction Insoles for Men & Women Plantar Fasciitis Orthotic Insoles for Rectify Flat Feet O/X Type Legs Bow Legs Heel Pain (Color: Supination Insoles)
XINIFOOT$13.964.0★
Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole
Psveb$24.164.5★
PowerStep Pulse Maxx Running Insoles - Overpronation Corrective Orthotic Inserts for Running Shoes - Maximum Ankle Foot Pain Relief & Arch Support Insoles - Made in The USA (M 6-6.5 / W 8-8.5)
PowerStep$54.664.6★
Dr. Foots Supination & Over-Pronation Corrective Shoe Inserts Medial & Lateral Heel Wedge Insoles for Foot Alignment Knee Pain Bow Legs Osteoarthritis - 3 Pairs (Black)
Dr Foot$9.693.9★
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.464.4★
What buyers say about good feet insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable to wear”
“Good quality, solid construction, and a real help during recovery”
“Fits like a glove”
“Great value”
“No lower back pain”
“Amazing arch support”
“Worked as advertised”
“They work great for plantar fasciitis”
“Durable material”
“Comfortable heel support”
What buyers complain about
“They hurt”
“not as comfortable as one might think”
“Too big”
“not worth it”
“Bit stiff at first”
“didnt provide a lot of arch support for me”
“break down in a few hours”
“Did not work well for me”
“Too thick to fit into shoe”
“Poor Quality”
Top return reasons
Common questions
- Is good feet insoles profitable to sell on Amazon United States?
- The niche generates $89K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the good feet insoles niche?
- 19 brands and 69 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in good feet insoles?
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Size-Overall. The return rate is 4.0%.
- When does demand for good feet insoles peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.3× the quietest.
- What does it cost to enter the good feet insoles niche?
- Listings span $9.69–$54.66; the average listing price is $24.48 (sweet spot $15–$100). The average incumbent carries 13,657 reviews — the moat a new listing must climb.