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Goli Multivitamin Men

Fail

The top 5 brands take 100% of clicks, so Goli Multivitamin Men is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$828K/yr216K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
92%top-5 click share · 3 brands · 589 sellers

Flapen Score

Goli Multivitamin Men against its category

The dotted line is the Health & Household average. Past it, Goli Multivitamin Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goli Multivitamin Men market on Amazon at a glance

Shoppers on Amazon United States searched for Goli Multivitamin Men 216K times last year and spent an estimated $828K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $828K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
17.5%
Market size, estimated
$828Ka year
Top search term
olly mens vitamins39K searches a year

02 · Price

A sale here is worth $21.92.

Listings sell for $21.92 on average, from $11.65 to $34.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $21.92 that is $88K to $110K a year per listing.

Average price
$21.92inside the $15 to $100 sweet spot
Price range
$11.65–$34.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$88K–$110K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Multivitamins. It carries 6,787 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Multivitamins
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
6,787per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Goli Multivitamin Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

589

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 235%
  • Brand 33%

Demand

Goli Multivitamin Men search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Goli Multivitamin Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olly mens vitamins39K/yr
  • smarty pants mens vitamins49K/yr
  • olly mens multivitamin9K/yr
  • smarty pants men10K/yr
  • smartypants mens multivitamin10K/yr
  • olly mens9K/yr
  • olly men8K/yr
  • olly mens multi7K/yr
  • mens olly multivitamin gummies4K/yr
  • goli nutrition 3 pack7K/yr

Reviews and returns

What reviews say buyers love and hate about Goli Multivitamin Men

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They taste very bad almost inedible”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Goli Multivitamin Men questions

Answered from the same tracked data.