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Gold Ribbon

Fail

Prices span $3.98–$10.97, mostly outside the sweet spot, so Gold Ribbon is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$545K/yr812K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
49%top-5 click share · 17 brands · 23 sellers

Flapen Score

Gold Ribbon against its category

The dotted line is the Health & Household average. Past it, Gold Ribbon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Ribbon 812K times last year and spent an estimated $545K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $545K a year.

Searches, last 12 months
812K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
9.2%
Market size, estimated
$545Ka year
Peak month
December4.5× the quietest month
Top search term
gold ribbon540K searches a year

02 · Price

A sale here is worth $7.33.

Listings sell for $7.33 on average, from $3.98 to $10.97. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $7.33 that is $22K to $29K a year per listing.

Average price
$7.33under the $15 to $100 sweet spot
Price range
$3.98–$10.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$22K–$29K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #57 within Gift Wrap Ribbons. It carries 1,929 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#57in Gift Wrap Ribbons
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,929per listing
Listings tracked
27

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Gold Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

28%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Gold Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Gold Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold ribbon540K/yr
  • gold satin ribbon29K/yr
  • gold ribbon 2 inch27K/yr
  • liston dorado20K/yr
  • gold ribbon for gift wrapping71K/yr
  • gold ribbon 1/2 inch13K/yr
  • ribbon gold15K/yr
  • golden ribbon15K/yr
  • gold ribbons11K/yr
  • cinta dorada8K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Ribbon

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Color”
3.6%of orders come back
“I did not want the color”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Ribbon questions

Answered from the same tracked data.