Gold Plates
PassGold Plates scores 70 out of 100, a Pass. Shoppers spend an estimated $3.0M a year here, search demand grew +10.9% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 14,768 Health & Household niches · +21 vs the category median of 4970
- Market size
- $3.0M/yr3.0M searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 16%top-5 click share · 74 brands · 93 sellers
Flapen Score
Gold Plates against its category
The dotted line is the Health & Household average. Past it, Gold Plates is stronger. Inside it, weaker.
Market
The Gold Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Plates 3.0M times last year and spent an estimated $3.0M. The top 5 brands take 28% of clicks. Demand peaks in Jan–Mar–May–Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $3.0Ma year
- Peak month
- May2.6× the quietest month
- Top search term
- plates and napkins party supplies261K searches a year
02 · Price
A sale here is worth $33.51.
Listings sell for $33.51 on average, from $5.29 to $76.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $33.51 that is $25K to $34K a year per listing.
- Average price
- $33.51inside the $15 to $100 sweet spot
- Price range
- $5.29–$76.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #219 within Disposable Plates, Bowls & Cutlery. It carries 2,816 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #219in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,816per listing
- Listings tracked
- 124
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Gold Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rubtlamp 60Pcs Clear Plastic Plates Clear Disposable Plates With Gold Rim Heavy-duty Gold Plates Hammered Party Plates Include 30Clear Dessert-Platos 30Dinner-Platos for Wedding Party
- Price
- $31.07
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 3y ago
Nervure 350PCS Gold Plastic Plates - Gold Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Silverware 50 Cups 50 Napkins for Wedding & Party
- Price
- $53.98
- Rating
- 4.8/5
- Reviews
- 3,793
- Age
- 5y ago
WELLIFE 350-Piece Gold Disposable Plates and Cutlery Set - Premium 10.25 Dinner Plates 7.5 Dessert Plates 9oz Cups & Cutlery for Weddings Catering Events - 50 Guest Service - Elegant & Sturdy
- Price
- $47.57
- Rating
- 4.8/5
- Reviews
- 6,399
- Age
- 6y ago
U-QE 100 Pcs White Plastic Plates - White Disposable Plates - Premium Hard Plastic Disposable Plates for Wedding and Party Use Including 50 Dinner Plates 10 & 50 Dessert Plates 7.5
- Price
- $36.09
- Rating
- 4.6/5
- Reviews
- 1,128
- Age
- 4y ago
WXLDGHQ White and Gold Paper Plates Napkins Party Supplies Disposable Gold Dot Paper Dessert Plates 105 PCS Birthday Plates and Napkins Party Supplies for Wedding(Serves 35 Guests 7)
- Price
- $14.80
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 3y ago
Trending
estimated 90-day click momentum
Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests
- Price
- $28.05
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 10mo ago
PACKINNO 9 Inch Compostable Paper Plates 125 Pack Disposable Heavy Duty Plates Biodegradable Round Unbleached Brown Plates Made from Natural Sugarcane Fibers for Party Camping Picnic
- Price
- $16.68
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 1y ago
QualQuot 120PCS Ivory White Plastic Plates Heavy Duty Disposable Party Plate with Gold Rim Fancy 60 Dinner & 60 Dessert Plates for Parties and Wedding
- Price
- $49.72
- Rating
- 4.8/5
- Reviews
- 106
- Age
- 11mo ago
BESTVIP 350PCS Gold Plastic Dinnerware Set Disposable Party Plates for 50 Guests Include: 100 Plastic Plates 50 Pre Rolled Napkins with Gold Silverware 50 Cups
- Price
- $50.05
- Rating
- 4.8/5
- Reviews
- 1,593
- Age
- 2y ago
Houuqe 96 Pcs Ivory Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Ivory Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding
- Price
- $14.53
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago
Newest
by launch dateGlowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests
- Price
- $28.05
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 10mo ago
QualQuot 120PCS Ivory White Plastic Plates Heavy Duty Disposable Party Plate with Gold Rim Fancy 60 Dinner & 60 Dessert Plates for Parties and Wedding
- Price
- $49.72
- Rating
- 4.8/5
- Reviews
- 106
- Age
- 11mo ago
PACKINNO 9 Inch Compostable Paper Plates 125 Pack Disposable Heavy Duty Plates Biodegradable Round Unbleached Brown Plates Made from Natural Sugarcane Fibers for Party Camping Picnic
- Price
- $16.68
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 1y ago
Houuqe 96 Pcs Ivory Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Ivory Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding
- Price
- $14.53
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago
AOZITA 200 PCS White Plastic Plates Premium Heavy Duty Disposable Plates for Party 100 Dinner Plates & 100 Salad Dessert Plates Sturdy Hard Plastic Dinnerware for Wedding Events
- Price
- $47.18
- Rating
- 4.7/5
- Reviews
- 974
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.
Brands
74 falling
Sellers
93
Est. top-5 brand share
28%
Top 20: 64%
Est. top-5 click share
16%
Top 20: 42%
Open market
67%
- Rubtlamp7%
- Goodluck6%
- WELLIFE5%
- I000005%
- BESTVIP5%
- U-QE5%
Demand
Gold Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, May, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Gold Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plates and napkins party supplies261K/yr
- gold plates331K/yr
- compostable plates244K/yr
- wedding plates253K/yr
- white plastic plates205K/yr
- party plates and cups and napkins sets211K/yr
- plastic plates for wedding143K/yr
- plates for wedding reception114K/yr
- wedding plates disposable128K/yr
- gold plastic plates154K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Plates
We read the reviews and the return reasons for every product selling here.
“Not sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data