Gold Plate
MaybeThe top 5 products take only 17% of clicks. But shoppers spend an estimated $105K a year here, so Gold Plate is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $105K/yr125K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 17%top-5 click share · 91 brands · 113 sellers
Flapen Score
Gold Plate against its category
The dotted line is the Health & Household average. Past it, Gold Plate is stronger. Inside it, weaker.
Market
The Gold Plate market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Plate 125K times last year and spent an estimated $105K. The top 5 brands take 31% of clicks. Demand peaks in May–Aug–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $105Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- gold plate32K searches a year
02 · Price
A sale here is worth $38.59.
Listings sell for $38.59 on average, from $5.30 to $116.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $38.59 that is $0 to $4K a year per listing.
- Average price
- $38.59inside the $15 to $100 sweet spot
- Price range
- $5.30–$116.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #314 within Disposable Plates, Bowls & Cutlery. It carries 1,896 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 99%
- Out of stock, average day
- 2.1%
- Average rank
- #314in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,896per listing
- Listings tracked
- 139
04 · Newcomers
9 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gold Plate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
91 rising
Sellers
113
Top-5 brand share
31%
Top 20: 63%
Top-5 click share
17%
Top 20: 45%
Open market
66%
- Brand 18%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 53%
- Brand 63%
Demand
Gold Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Gold Plate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold plate32K/yr
- plates and silverware set11K/yr
- decor plates11K/yr
- white and gold plate set12K/yr
- golden plates9K/yr
- gold dinnerware8K/yr
- gold and white plates party set 100 guest6K/yr
- wedding dinnerware sets 100 guests5K/yr
- plate and silverware set5K/yr
- gold dinnerware set6K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Plate
We read the reviews and the return reasons for every product selling here.
“Not quite the size I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Plate questions
Answered from the same tracked data.









