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Gold Plastic Knives

Fail

Shoppers spend an estimated $44K a year here, so Gold Plastic Knives is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$44K/yr22K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
76%top-5 click share · 13 brands · 19 sellers

Flapen Score

Gold Plastic Knives against its category

The dotted line is the Health & Household average. Past it, Gold Plastic Knives is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Plastic Knives market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Plastic Knives 22K times last year and spent an estimated $44K. The top 5 brands take 76% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
10.4%
Market size, estimated
$44Ka year
Top search term
gold plastic knives13K searches a year

02 · Price

A sale here is worth $19.06.

Listings sell for $19.06 on average, from $5.37 to $37.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.06 that is $2K to $5K a year per listing.

Average price
$19.06inside the $15 to $100 sweet spot
Price range
$5.37–$37.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Disposable Plates, Bowls & Cutlery. It carries 1,080 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Disposable Plates, Bowls & Cutlery
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,080per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Gold Plastic Knives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

  • Brand 125%
  • Brand 221%
  • Brand 315%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

Gold Plastic Knives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 9 of 12 months tracked

Search terms

Top Gold Plastic Knives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold plastic knives13K/yr
  • gold knives disposable6K/yr
  • gold plastic knives only3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Plastic Knives

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Strength”
44%of negative reviews mention “Weight Heavy”
3.1%of orders come back
“Heavy”
A buyer, on “Weight Heavy”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gold Plastic Knives questions

Answered from the same tracked data.