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Gold Paper Plates

Maybe

The top 5 brands take only 36% of clicks. But the products selling today already average 4.6★, so Gold Paper Plates is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$233K/yr222K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
28%top-5 click share · 49 brands · 58 sellers

Flapen Score

Gold Paper Plates against its category

The dotted line is the Health & Household average. Past it, Gold Paper Plates is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Paper Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Paper Plates 222K times last year and spent an estimated $233K. The top 5 brands take 36% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
5.6%
Market size, estimated
$233Ka year
Peak month
May2.2× the quietest month
Top search term
gold paper plates96K searches a year

02 · Price

A sale here is worth $18.82.

Listings sell for $18.82 on average, from $2.52 to $59.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $18.82 that is $2K to $5K a year per listing.

Average price
$18.82inside the $15 to $100 sweet spot
Price range
$2.52–$59.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #525 within Disposable Plates, Bowls & Cutlery. It carries 989 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#525in Disposable Plates, Bowls & Cutlery
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
989per listing
Listings tracked
70

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gold Paper Plates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$5K$9K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

58

Est. top-5 brand share

36%

Top 20: 79%

Est. top-5 click share

28%

Top 20: 64%

Open market

60%

  • HiEnjoin9%
  • CENLBJ8%
  • Tyzarglef8%
  • WXLDGHQ6%
  • Aixuler5%
  • PUEVENYI5%

Demand

Gold Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.2×

Search terms

Top Gold Paper Plates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold paper plates96K/yr
  • gold dessert plates44K/yr
  • gold cake plates24K/yr
  • gold plates and napkins8K/yr
  • small gold plates9K/yr
  • gold paper plates and napkins8K/yr
  • gold dessert plates disposable7K/yr
  • gold desert plates6K/yr
  • paper plates gold7K/yr
  • golden plate5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Paper Plates

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.0%of orders come back
“The plates are small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Paper Plates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data