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Gold Lighter

Fail

The top 5 brands take 95% of clicks, so Gold Lighter is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$111K/yr167K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
51%top-5 click share · 10 brands · 52 sellers

Flapen Score

Gold Lighter against its category

The dotted line is the Health & Household average. Past it, Gold Lighter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Lighter market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Lighter 167K times last year and spent an estimated $111K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
2.9%
Market size, estimated
$111Ka year
Top search term
gold lighter42K searches a year

02 · Price

A sale here is worth $22.99.

Listings sell for $22.99 on average, from $7.38 to $65.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.99 that is $0 to $2K a year per listing.

Average price
$22.99inside the $15 to $100 sweet spot
Price range
$7.38–$65.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #2,993 within Lighters & Matches. It carries 2,523 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
1.7%
Average rank
#2,993in Lighters & Matches
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,523per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gold Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

51%

Top 20: 85%

Open market

3%

  • Brand 185%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Gold Lighter search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Gold Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold lighter42K/yr
  • brass zippo28K/yr
  • zippo brass16K/yr
  • brass zippo lighter16K/yr
  • gold zippo14K/yr
  • gold zippo lighter12K/yr
  • zippo lighter brass9K/yr
  • gold torch lighter9K/yr
  • zippo lighter gold7K/yr
  • zippo brass lighter8K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Lighter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“no longer works”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Lighter questions

Answered from the same tracked data.