Gold Lighter
FailThe top 5 brands take 95% of clicks, so Gold Lighter is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $111K/yr167K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 52 sellers
Flapen Score
Gold Lighter against its category
The dotted line is the Health & Household average. Past it, Gold Lighter is stronger. Inside it, weaker.
Market
The Gold Lighter market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Lighter 167K times last year and spent an estimated $111K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $111Ka year
- Top search term
- gold lighter42K searches a year
02 · Price
A sale here is worth $22.99.
Listings sell for $22.99 on average, from $7.38 to $65.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.99 that is $0 to $2K a year per listing.
- Average price
- $22.99inside the $15 to $100 sweet spot
- Price range
- $7.38–$65.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #2,993 within Lighters & Matches. It carries 2,523 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 69%
- Out of stock, average day
- 1.7%
- Average rank
- #2,993in Lighters & Matches
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,523per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Gold Lighter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
52
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
51%
Top 20: 85%
Open market
3%
- Brand 185%
- Brand 24%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (4 brands, 3%)
Demand
Gold Lighter search demand
Weekly searches over the year. Pick a range.
Search terms
Top Gold Lighter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold lighter42K/yr
- brass zippo28K/yr
- zippo brass16K/yr
- brass zippo lighter16K/yr
- gold zippo14K/yr
- gold zippo lighter12K/yr
- zippo lighter brass9K/yr
- gold torch lighter9K/yr
- zippo lighter gold7K/yr
- zippo brass lighter8K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Lighter
We read the reviews and the return reasons for every product selling here.
“no longer works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Lighter questions
Answered from the same tracked data.









