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Gold Gift Box

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -14.1% this quarter, so Gold Gift Box is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$77K/yr137K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
30%top-5 click share · 47 brands · 52 sellers

Flapen Score

Gold Gift Box against its category

The dotted line is the Health & Household average. Past it, Gold Gift Box is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Gift Box market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Gift Box 137K times last year and spent an estimated $77K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.0%
Market size, estimated
$77Ka year
Peak month
December2.6× the quietest month
Top search term
gold box36K searches a year

02 · Price

A sale here is worth $18.93.

Listings sell for $18.93 on average, from $5.08 to $62.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.93 that is $0 to $2K a year per listing.

Average price
$18.93inside the $15 to $100 sweet spot
Price range
$5.08–$62.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #523 within Gift Boxes. It carries 1,049 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#523in Gift Boxes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,049per listing
Listings tracked
69

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gold Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

52

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

30%

Top 20: 63%

Open market

56%

  • Brand 113%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Gold Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gold Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold box36K/yr
  • gold gift box35K/yr
  • gold boxes12K/yr
  • gold storage box10K/yr
  • gold gift boxes12K/yr
  • gold boxes decor7K/yr
  • gold decorative box5K/yr
  • gold box with lid5K/yr
  • gold boxes for gifts5K/yr
  • small gold box4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Gift Box

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Durability”
3.6%of orders come back
“Broke very easily”
A buyer, on “Durability”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Gift Box questions

Answered from the same tracked data.