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Gold Cocktail Napkins

Maybe

The top 5 brands take only 33% of clicks. But shoppers spend an estimated $96K a year here, so Gold Cocktail Napkins is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$96K/yr112K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
25%top-5 click share · 53 brands · 60 sellers

Flapen Score

Gold Cocktail Napkins against its category

The dotted line is the Health & Household average. Past it, Gold Cocktail Napkins is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Cocktail Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Cocktail Napkins 112K times last year and spent an estimated $96K. The top 5 brands take 33% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
6.0%
Market size, estimated
$96Ka year
Peak month
May2.5× the quietest month
Top search term
gold cocktail napkins26K searches a year

02 · Price

A sale here is worth $14.28.

Listings sell for $14.28 on average, from $5.42 to $27.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.28 that is $1K to $4K a year per listing.

Average price
$14.28under the $15 to $100 sweet spot
Price range
$5.42–$27.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #368 within Disposable Napkins. It carries 833 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#368in Disposable Napkins
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
833per listing
Listings tracked
78

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gold Cocktail Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

53 falling

Sellers

60

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

25%

Top 20: 58%

Open market

63%

  • Brand 110%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Gold Cocktail Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Gold Cocktail Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold cocktail napkins26K/yr
  • gold dinner napkins24K/yr
  • white napkins with gold trim11K/yr
  • white and gold dinner napkins6K/yr
  • cocktail napkins gold6K/yr
  • gold dinner napkins disposable7K/yr
  • gold dessert napkins4K/yr
  • gold beverage napkins4K/yr
  • gold foil napkins4K/yr
  • golden napkins4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Cocktail Napkins

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Cocktail Napkins questions

Answered from the same tracked data.