Is goji berry powder profitable to sell on Amazon United States?

The niche generates $82K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).

How competitive is the goji berry powder niche?

7 brands and 545 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in goji berry powder?

Top complaints mined from reviews: Hard Feel, Taste-Overall, Moist/Dry. The return rate is 0.0%.

When does demand for goji berry powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the goji berry powder niche?

Listings span $11.41–$24.88; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.

goji berry powder

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.66

avg listing price — sweet spot $15–$100

Price range

Good$11.41–$24.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,501.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$82K

$82K/yr · 36K searches

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, goji berry powder is a $82K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

goji berry powder market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 11.4%
Avg BSR: #3,336
Page quality: 0%
Prime: 89%
Sponsored: 78%
Out of stock: 15.4%
Avg brand age: 67 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

545

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Micro Ingredients38%
Navitas Organics34%
Gya Tea Co10%
PURE ORIGINAL INGREDIENTS6%
BulkSupplements5%
Yupik4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top goji berry powder search terms

goji berry powder21K/yr -17.4%8.0% conv.
gogi berry powder3K/yr -16.7%10.1% conv.
goji berry powder organic3K/yr -5.9%11.5% conv.
goji powder3K/yr -18.4%9.7% conv.
organic goji berry powder3K/yr +3.0%12.5% conv.
goji berries powder2K/yr -20.2%7.1% conv.

All search terms

Top goji berry powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients$24.884.6★1,113 rev

Navitas Organics Goji Powder 100% Freeze Dried Goji Berry Juice Antioxidant Boost For Smoothies Desserts & More USDA Organic Non GMO Kosher Vegan Gluten Free (4oz. Bag 12 Servings)

Navitas Organics$11.414.6★1,103 rev

USDA Organic Goji Berry Powder 1.1 Lb (71 Servings) - Pure Dried Superfood Easy Mix Sugar Free - Antioxidant Rich for Smoothies Baking & Drinks - Non-GMO Gluten-Free | Gya Tea Co

Gya Tea Co$24.774.3★50 rev

Navitas Organics Goji Berries For Smoothies Trail Mix Baked Goods Oatmeal & More Vitamin A Antioxidants Fiber Wolfberry - USDA Organic Non GMO Gluten Free Vegan (8oz. Bag 8 Servings)

Navitas Organics$13.734.4★10,668 rev

BulkSupplements.com Wolfberry Extract Powder -Goji Berries Supplement Fruit Powder - Vegan & Gluten Free 1g per Serving 500g (1.1 lbs) (Pack of 1)

BulkSupplements$23.804.2★235 rev

Newest

by launch date

Nutricost Organic Goji Berry Powder (500 Grams) Gluten Free USDA Organic

Nutricost$24.4818 rev

1mo ago

USDA Organic Goji Berry Powder 1.1 Lb (71 Servings) - Pure Dried Superfood Easy Mix Sugar Free - Antioxidant Rich for Smoothies Baking & Drinks - Non-GMO Gluten-Free | Gya Tea Co

Gya Tea Co$24.7750 rev

1y ago

Pure Original Ingredients Goji Berry Powder (8oz) Wolfberry Traditional Herbal Supplement Non-GMO

PURE ORIGINAL INGREDIENTS$12.0399 rev

5y ago

Pure Original Ingredients Goji Berry Powder (1lb) Wolfberry Traditional Herbal Supplement Non-GMO

PURE ORIGINAL INGREDIENTS$19.7199 rev

5y ago

Yupik Organic Goji Berry Powder 1 lb (16 oz) USDA Certified Non-GMO Vegan Gluten-Free Source of Vitamin A C & Fiber Sweet Superfood for Smoothies Baking & Oatmeal

Yupik$22.10131 rev

7y ago

What buyers say about goji berry powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“Taste great”

Quality-Overall13%

“Good Quality”

Sweetness9%

“Mild sweetness”

Freshness7%

“Very fresh”

Flavor6%

“fresh and flavorful”

Value For Money5%

“Worth investing”

Nutritional Content5%

“Great product to put in my protein shakes very happy with them”

Health Benefits-Overall4%

“It has amazing benefits”

Vegan/Organic4%

“The Nutricost Organic Goji Berry Powder appears to be a high-quality product with excellent manufacturing transparency”

Solubility4%

“mixes well in water”

What buyers complain about

Hard Feel11%

“Rock hard berries”

Taste-Overall9%

“Tasted sand”

Moist/Dry8%

“Dehydrated not dried like raisins”

Stale/Rotten/Spoiled8%

“These are full of mold”

Functionality-Overall7%

“not very good result”

Flavor5%

“Disgusting flavor”

Contamination5%

“Also found bugs in them”

Color4%

“The powder is orange not red like goji berry powder I have purchased before”

Texture/Consistency-Overall4%

“the were crunchy, awful texture”

Ease Of Chewing/Swallowing3%

“was hard to eat”

Common questions

Is goji berry powder profitable to sell on Amazon United States?: The niche generates $82K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
How competitive is the goji berry powder niche?: 7 brands and 545 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in goji berry powder?: Top complaints mined from reviews: Hard Feel, Taste-Overall, Moist/Dry. The return rate is 0.0%.
When does demand for goji berry powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the goji berry powder niche?: Listings span $11.41–$24.88; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.