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48

glycerol liquid

Skip it

Soft demand (-30.0% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 10Conversion 63Competition 23Returns 100Price range 85Avg price 95Brand share 21Review moat 93Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.48

avg listing price — sweet spot $15–$100

Review moat

Great148.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.02–$42.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$175K

$175K/yr · 103K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, glycerol liquid is a $175K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

glycerol liquid market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$152K–$183K
units × avg price
Conversion rate
5.6%
Avg BSR
#147
Page quality
0%
Prime
93%
Sponsored
93%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Evogen26%
  • Jacked Factory24%
  • RAW24%
  • Huge Supplements12%
  • Gorilla Mind6%
  • Alpha Supps3%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.
6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top glycerol liquid search terms

  • liquid glycerol59K/yr
  • glycerol liquid26K/yr
  • evp aq10K/yr
  • raw liquid glycerol4K/yr
  • evp aq liquid glycerol2K/yr
  • evogen evp aq2K/yr
All search terms

Top glycerol liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$35K30%$53K40%$70K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about glycerol liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Value For Money11%

“Good deal”

Advertised Vs Actual Product8%

“its exactly as advertised”

Moist/Dry6%

“I love it, deep moisturizer”

Taste-Overall6%

“Great taste and great pump”

Soft Feel4%

“Smooth”

Ease Of Use4%

“Easy to use”

Flavor3%

“I love that it's unflavored so I can stack it with my favorite pre-workout without any weird aftertaste”

Efficiency3%

“gives a solid pump”

Size-Overall2%

“Works great large size”

What buyers complain about

Taste-Overall8%

“tastes extremely bitter”

Solubility6%

“didnt dissolve well”

Leak-Proof6%

“although it was in a bag it still leaked onto the other items in my package”

Functionality-Overall6%

“Didn't work for me”

Value For Money6%

“Its expensive so Im trying a different brand that is about 7$ cheaper”

Flavor5%

“It has no flavor”

Thickness4%

“This liquid is too thick to not have the pump or SOMETHING to get it out”

Texture/Consistency-Overall3%

“it has no real texture”

Dilute/Watery3%

“It desovles pretty much instantly upon contact with water”

Oily/Greasy3%

“Make you more gassy than anything”

Top return reasons

Leak-Proof20%
Size-Overall14%
Advertised Vs Actual Product10%
Functionality-Overall10%
Texture/Consistency-Overall5%
Value For Money5%
Defective Material/Parts3%
Quality-Overall3%
Material Quality3%
Oily/Greasy2%

Common questions

Is glycerol liquid profitable to sell on Amazon United States?
The niche generates $175K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (48/100).
How competitive is the glycerol liquid niche?
9 brands and 14 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in glycerol liquid?
Top complaints mined from reviews: Taste-Overall, Solubility, Leak-Proof. The return rate is 0.1%.
When does demand for glycerol liquid peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the glycerol liquid niche?
Listings span $11.02–$42.75; the average listing price is $30.48 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.