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Glow Oil

Fail

The top 5 products take 100% of clicks, so Glow Oil is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$48K/yr31K searches / yr
90-day growth
+125.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Glow Oil against its category

The dotted line is the Health & Household average. Past it, Glow Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Oil 31K times last year and spent an estimated $48K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +125.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+125.5%
Conversion, latest week
7.3%
Market size, estimated
$48Ka year
Peak month
July6.3× the quietest month
Top search term
sol de janeiro body glow23K searches a year

02 · Price

A sale here is worth $21.36.

Listings sell for $21.36 on average, from $8.29 to $33.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $21.36 that is $5K to $11K a year per listing.

Average price
$21.36inside the $15 to $100 sweet spot
Price range
$8.29–$33.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Weight Loss. It carries 2,825 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Weight Loss
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,825per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Glow Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 25%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Glow Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Glow Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro body glow23K/yr
  • rio sunset glow oil4K/yr
  • rio sunset773/yr
  • sol de janeiro tanning glow811/yr
  • rio sunset glow oil sol de janeiro2K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Oil

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Oily/Greasy”
1.2%of orders come back
“Very greasy”
A buyer, on “Oily/Greasy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glow Oil questions

Answered from the same tracked data.