glitter wrapping paper
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good785.81avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.77–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, glitter wrapping paper is a $14K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
glitter wrapping paper market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $16K–$22K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #488
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 12.1%
- Avg brand age
- 32 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
15%
- WRAPAHOLIC24%
- Burymento24%
- LeZakaa13%
- RUSPEPA13%
- Merture8%
- woric3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
Top glitter wrapping paper search terms
- glitter wrapping paper26K/yr
- sparkly wrapping paper10K/yr
- sparkle wrapping paper6K/yr
- glitter christmas wrapping paper8K/yr
- glitter wrapping paper christmas3K/yr
Top glitter wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Pink Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower Christmas
WRAPAHOLIC$8.424.7★481 rev
Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)
Burymento$12.144.7★1,298 rev
RUSPEPA Pink Holographic Wrapping Paper Roll for Girls Valentines Day Pink Stars Gift Wrap for Birthday Wedding Mothers Day Christmas 17 Inches x 16.4 Feet
RUSPEPA$9.264.6★305 rev
Burymento Silver Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)
Burymento$11.964.7★1,298 rev
LeZakee Holographic Star Wrapping Paper Pink Blue Silver Glitter Stars Shimmering Decorative Paper for Birthday Holiday Party Gifts Each Roll 17 Inch x 10 Feet Mini Roll 3 Rolls
LeZakaa$13.824.6★1,812 rev
Newest
by launch date
Vnaaem Rose Gold Holographic Wrapping Paper Roll - Metallic Foil Stars Design Gift Wrap for Birthday Kpop Party Graduation Wedding Baby Shower(17 In x 16.5 Ft)
Vnaaem$7.87104 rev
Juertime Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 17 Inches X 32.8 Feet
Juertime$10.1438 rev
RAPAHOLIC Metallic Holographic Wrapping Paper - 3 Mini Rolls - 17 Inch x 120 Inch Per Roll - Blue White Pink Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.773,156 rev
woric Pink Wrapping Paper Roll -Mini- 17 Inch x 33 Feet Girl Wrapping Paper
woric$10.09645 rev
LeZakee Holographic Star Wrapping Paper Pink Blue Silver Glitter Stars Shimmering Decorative Paper for Birthday Holiday Party Gifts Each Roll 17 Inch x 10 Feet Mini Roll 3 Rolls
LeZakaa$13.821,812 rev
Trending
90-day click momentumVnaaem Rose Gold Holographic Wrapping Paper Roll - Metallic Foil Stars Design Gift Wrap for Birthday Kpop Party Graduation Wedding Baby Shower(17 In x 16.5 Ft)
Vnaaem$7.874.7★
RAPAHOLIC Metallic Holographic Wrapping Paper - 3 Mini Rolls - 17 Inch x 120 Inch Per Roll - Blue White Pink Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.774.5★
woric Pink Wrapping Paper Roll -Mini- 17 Inch x 33 Feet Girl Wrapping Paper
woric$10.094.6★
Juertime Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 17 Inches X 32.8 Feet
Juertime$10.144.8★
LeZakee Holographic Star Wrapping Paper Pink Blue Silver Glitter Stars Shimmering Decorative Paper for Birthday Holiday Party Gifts Each Roll 17 Inch x 10 Feet Mini Roll 3 Rolls
LeZakaa$13.824.6★
What buyers say about glitter wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Very beautiful in person”
“The color is very vivid”
“sparkled as I hoped”
“As described”
“Great for a kids birthday party”
“And its a very thick ply”
“This one is the PERFECT size”
“Easy to use”
“Great buy”
“I really loved this design”
What buyers complain about
“I was confused about the sizing when ordering”
“But still very thick in width”
“tape won't stick”
“A bit expensive”
“smelled very strong like an essential oil got spilled on it”
“weak, tears easily”
“My only complaint”
“Came half discolored”
“The sides of all of the gifts I wrapped are repeatedly coming undone”
Top return reasons
Common questions
- Is glitter wrapping paper profitable to sell on Amazon United States?
- The niche generates $14K/yr across 27 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the glitter wrapping paper niche?
- 15 brands and 16 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in glitter wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 1.5%.
- When does demand for glitter wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.5× the quietest.
- What does it cost to enter the glitter wrapping paper niche?
- Listings span $5.77–$19.85; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 786 reviews — the moat a new listing must climb.