glide dental floss
Worth a lookShows searches that convert (17.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.1M$4.1M/yr · 2.0M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.78–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad12,956.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, glide dental floss is a $4.1M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
glide dental floss market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- $3.4M–$4.6M
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Oral-B100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top glide dental floss search terms
- glide dental floss504K/yr
- oral b floss396K/yr
- dental floss glide190K/yr
- glide floss197K/yr
- floss glide147K/yr
- oral b glide floss142K/yr
- oral b dental floss79K/yr
- floss oral b57K/yr
- oral b glide46K/yr
- oral b satin floss44K/yr
Top glide dental floss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces
Oral-B$9.854.3★5,665 rev
Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly
Oral-B$9.784.3★23,271 rev
Oral-B Glide Healthy gums unflavored floss 50M (Pack of 6)
Oral-B$20.724.4★40,223 rev
Oral-B EssentialFloss Cavity Defense Dental Floss 50 M 2 Pack
Oral-B$5.054.6★10,372 rev
Oral-B Glide Deep Clean Cool Mint Dental Floss Value 2 Pack (40m Each)
Oral-B$8.124.4★40,223 rev
Newest
by launch date
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)
Oral-B$10.584,399 rev
Oral-B Glide Advanced Comfort Plus Floss 6 Count 40 m Each Total 240 m or 262.5 Yard
Oral-B$26.60253 rev
Oral-B Glide All-In-One Dental Floss Mint 6 Count
Oral-B$22.97737 rev
Oral-B Glide Dental Floss Scope Mint Flavor 40 m Pack of 6
Oral-B$15.827,613 rev
Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly
Oral-B$9.7823,271 rev
Trending
90-day click momentum
Oral-B Glide Floss Health Gums Unflavored Floss 54.6 YTD (50 m) (Pack of 1)
Oral-B$4.244.2★
Oral-B Glide Healthy gums unflavored floss 50M (Pack of 6)
Oral-B$20.724.4★
Oral-B Glide Advanced Comfort Plus Floss 6 Count 40 m Each Total 240 m or 262.5 Yard
Oral-B$26.603.7★
Oral B Satin Floss - Mint - 55 yd 1 Count
Oral-B$7.334.4★
Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces
Oral-B$9.854.3★
What buyers say about glide dental floss
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product Highly reccomend”
“Easy in and out”
“Great deal”
“As Advertised”
“durable”
“Smooth”
“Good for very tightly spaced teeth”
“Great at cleaning”
“Extra thick, it is not thin like others”
“it works perfectly”
What buyers complain about
“Very cheap quality”
“Falls Apart”
“Difficult to use”
“Cheap material”
“Not strong enough”
“The thick part is pretty small”
“False Advertising - Misleading”
“Kind of pricey”
“Defective dispenser”
“Does not work well”
Top return reasons
Common questions
- Is glide dental floss profitable to sell on Amazon United States?
- The niche generates $4.1M/yr across 14 tracked products. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the glide dental floss niche?
- 1 brands and 110 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in glide dental floss?
- Top complaints mined from reviews: Quality-Overall, Durability, Ease Of Use. The return rate is 0.4%.
- When does demand for glide dental floss peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the glide dental floss niche?
- Listings span $3.78–$26.60; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 12,956 reviews — the moat a new listing must climb.