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Glide Dental Floss

Maybe

Buyers convert on 17.8% of searches. But the top 5 brands take 100% of clicks, so Glide Dental Floss is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$4.1M/yr2.0M searches / yr
90-day growth
+0.6%search demand this quarter
Competition
73%top-5 click share · 1 brands · 110 sellers

Flapen Score

Glide Dental Floss against its category

The dotted line is the Health & Household average. Past it, Glide Dental Floss is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glide Dental Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Glide Dental Floss 2.0M times last year and spent an estimated $4.1M. One brand takes every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
17.8%
Market size, estimated
$4.1Ma year
Peak month
June1.3× the quietest month
Top search term
glide dental floss504K searches a year

02 · Price

A sale here is worth $11.46.

Listings sell for $11.46 on average, from $3.78 to $26.60. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $11.46 that is $229K to $287K a year per listing.

Average price
$11.46under the $15 to $100 sweet spot
Price range
$3.78–$26.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
$229K–$287K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Dental Floss & Picks. It carries 12,956 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#48in Dental Floss & Picks
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
12,956per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Glide Dental Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Glide Dental Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glide Dental Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glide dental floss504K/yr
  • oral b floss396K/yr
  • dental floss glide190K/yr
  • glide floss197K/yr
  • floss glide147K/yr
  • oral b glide floss142K/yr
  • oral b dental floss79K/yr
  • floss oral b57K/yr
  • oral b glide46K/yr
  • oral b satin floss44K/yr

Reviews and returns

What reviews say buyers love and hate about Glide Dental Floss

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Very cheap quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glide Dental Floss questions

Answered from the same tracked data.