glade solid air freshener
Worth a lookShows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Great$2.77–$51.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,710.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, glade solid air freshener is a $12K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
glade solid air freshener market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $19K–$23K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #644
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 21%
- Out of stock
- 3.0%
- Avg brand age
- 68 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
282
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
4%
- Renuzit41%
- Clorox24%
- Glade18%
- Febreze7%
- GLADE4%
- Henkel2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +14.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top glade solid air freshener search terms
- glade solid air freshener13K/yr
- glade gel air freshener5K/yr
- glade gel3K/yr
- glade deodorizer2K/yr
- glade solid air fresheners for home2K/yr
- glade solid2K/yr
- glade air freshener solid654/yr
Top glade solid air freshener products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce
Clorox$3.933.9★2,775 rev
Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners
Renuzit$25.834.5★33,490 rev
Renuzit Lavender Gel Air Freshener - 7oz/3ct
Renuzit$11.874.4★527 rev
Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)
Renuzit$14.064.5★11,783 rev
Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz
Clorox$2.773.9★2,775 rev
Newest
by launch date
Renuzit Adjustables After the Rain 7 Ounce
Renuzit$4.0826 rev
Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz
GLADE$13.8744 rev
Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz (3 Pack)
Glade$20.0721 rev
Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Lilac & Watermelon Scents 4ct (2 of Each Scent)
Febreze$10.0361,871 rev
Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce
Clorox$3.932,775 rev
Trending
90-day click momentumRenuzit Adjustables After the Rain 7 Ounce
Renuzit$4.083.9★
Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz
Clorox$2.773.9★
Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz
GLADE$13.874.2★
Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)
Renuzit$14.064.5★
Renuzit Lavender Gel Air Freshener - 7oz/3ct
Renuzit$11.874.4★
What buyers say about glade solid air freshener
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Very affordable”
“have no complaints”
“As advertised”
“Easy to use”
“efficient”
“Durable”
“Fresh Scent”
“Very strong”
“It fit good”
What buyers complain about
“very faint smell”
“Too much money”
“Doesnt last”
“Never worked”
“Very very weak”
“Arrived leaking- a lot”
“False advertisement”
“Impossible to Use”
“Poor quality control”
“My bathroom is fairly small”
Top return reasons
Common questions
- Is glade solid air freshener profitable to sell on Amazon United States?
- The niche generates $12K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the glade solid air freshener niche?
- 9 brands and 282 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in glade solid air freshener?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for glade solid air freshener peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the glade solid air freshener niche?
- Listings span $2.77–$51.95; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 13,710 reviews — the moat a new listing must climb.