Gla
MaybeAn estimated 0.2% of orders come back. But buyers convert on only 0.9% of searches, so Gla is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $221K/yr1.0M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 38 sellers
Flapen Score
Gla against its category
The dotted line is the Health & Household average. Past it, Gla is stronger. Inside it, weaker.
Market
The Gla market on Amazon at a glance
Shoppers on Amazon United States searched for Gla 1.0M times last year and spent an estimated $221K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $221Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- gla916K searches a year
02 · Price
A sale here is worth $23.56.
Listings sell for $23.56 on average, from $9.95 to $78.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.56 that is $6K to $12K a year per listing.
- Average price
- $23.56inside the $15 to $100 sweet spot
- Price range
- $9.95–$78.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,031 within Essential Fatty Acids. It carries 883 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 5.5%
- Average rank
- #2,031in Essential Fatty Acids
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 883per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Gla products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 120 Softgels
- Price
- $21.27
- Rating
- 4.6/5
- Reviews
- 1,590
- Age
- 20y ago

NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 1,590
- Age
- 22y ago

Pure Encapsulations Borage Oil | Hypoallergenic Dietary Supplement | 60 Softgel Capsules
- Price
- $36.48
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 16y ago

Cliganic Organic Borage Seed Oil for Face 100% Pure (1oz) - Natural Non-GMO Cold Pressed
- Price
- $9.95
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 3y ago

Horbach Borage Oil Capsules 2000 mg | 120 Softgels | 320mg of GLA
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 7y ago
Trending
estimated 90-day click momentum
Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)
- Price
- $12.90
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1mo ago

Creativity Pink Combination (Model B) Soft TPU Key Case for Mercedes Benz CLA CLS GLA AMG A C E S G GLC GLE GLS M Smart Remote Key
- Price
- $11.51
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3y ago

NEW ROOTS HERBAL Borage Oil Supplement 1200 mg | Organic Borage Seed Oil Cold-Pressed (90 softgels) GLA Supplement (264mg) with Linoleic Acid (444mg) | 100% Hexane-Free
- Price
- $33.61
- Rating
- 3.9/5
- Reviews
- 126
- Age
- 4y ago

NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 1,590
- Age
- 22y ago

Pure Encapsulations Borage Oil | Hypoallergenic Dietary Supplement | 60 Softgel Capsules
- Price
- $36.48
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 16y ago
Newest
by launch date
Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)
- Price
- $12.90
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1mo ago

Supersmart - Borage & Evening Primrose (High Potency) - GLA Oil Gamma Linolenic Acid Cold Pressed - with Vitamin E Borage Oil & Evening Primrose Oil Supplement | Non-GMO & Gluten Free - 120 Softgels
- Price
- $19.41
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago

BulkSupplements.com Borage Oil Softgels - Gamma Linolenic Acid Supplement Borage Oil Supplements Borage Oil 1000mg - Gluten Free 1 Softgel per Serving 180 Count (Pack of 1)
- Price
- $23.89
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 2y ago

Carlyle Borage Oil Supplement | 2000mg | 200 Softgel Capsules
- Price
- $18.96
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 2y ago

Creativity Pink Combination (Model B) Soft TPU Key Case for Mercedes Benz CLA CLS GLA AMG A C E S G GLC GLE GLS M Smart Remote Key
- Price
- $11.51
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
38
Est. top-5 brand share
55%
Top 20: 96%
Est. top-5 click share
48%
Top 20: 93%
Open market
41%
- NOW Foods28%
- Pure Encapsulations7%
- Cliganic7%
- Horbäach6%
- Carlyle6%
- Life Extension4%
Demand
Gla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Gla search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gla916K/yr
- borage oil60K/yr
- borage oil supplements20K/yr
- borage seed oil7K/yr
- borage oil organic4K/yr
- gamma linolenic acid supplement4K/yr
- gamma linolenic acid6K/yr
- borage oil capsules4K/yr
- gla supplements1K/yr
Reviews and returns
What reviews say buyers love and hate about Gla
We read the reviews and the return reasons for every product selling here.
“Smells fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gla questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









