Is gla profitable to sell on Amazon United States?

The niche generates $221K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the gla niche?

23 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in gla?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.

When does demand for gla peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the gla niche?

Listings span $9.95–$78.13; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.

gla

Worth a look

Shows low returns (0.2%), but weak search conversion (0.9%) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.56

avg listing price — sweet spot $15–$100

Price range

Great$9.95–$78.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good883.27

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$221K

$221K/yr · 1.0M searches

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, gla is a $221K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

gla market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $236K–$295K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,031
Page quality: 0%
Prime: 96%
Sponsored: 69%
Out of stock: 5.5%
Avg brand age: 96 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

48%

Top 20: 93%

Open market

41%

NOW Foods28%
Pure Encapsulations7%
Cliganic7%
Horbäach6%
Carlyle6%
Life Extension4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top gla search terms

gla916K/yr -4.0%0.1% conv.
borage oil60K/yr -4.7%8.6% conv.
borage oil supplements20K/yr -23.6%10.4% conv.
borage seed oil7K/yr +6.2%6.0% conv.
borage oil organic4K/yr +1.9%3.3% conv.
gamma linolenic acid supplement4K/yr +13.8%4.2% conv.
gamma linolenic acid6K/yr -47.0%4.3% conv.
borage oil capsules4K/yr -6.5%6.7% conv.
gla supplements1K/yr +23.1%1.4% conv.

All search terms

Top gla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 120 Softgels

NOW Foods$21.274.6★1,590 rev

NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels

NOW Foods$11.974.6★1,590 rev

Pure Encapsulations Borage Oil | Hypoallergenic Dietary Supplement | 60 Softgel Capsules

Pure Encapsulations$36.484.5★132 rev

Cliganic Organic Borage Seed Oil for Face 100% Pure (1oz) - Natural Non-GMO Cold Pressed

Cliganic$9.954.3★180 rev

Horbach Borage Oil Capsules 2000 mg | 120 Softgels | 320mg of GLA

Horbäach$15.064.6★1,037 rev

Newest

by launch date

Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)

Botanical Beauty$12.9020 rev

1mo ago

Supersmart - Borage & Evening Primrose (High Potency) - GLA Oil Gamma Linolenic Acid Cold Pressed - with Vitamin E Borage Oil & Evening Primrose Oil Supplement | Non-GMO & Gluten Free - 120 Softgels

Supersmart$19.4126 rev

2y ago

BulkSupplements.com Borage Oil Softgels - Gamma Linolenic Acid Supplement Borage Oil Supplements Borage Oil 1000mg - Gluten Free 1 Softgel per Serving 180 Count (Pack of 1)

BulkSupplements$23.8973 rev

2y ago

Carlyle Borage Oil Supplement | 2000mg | 200 Softgel Capsules

Carlyle$18.96231 rev

2y ago

Creativity Pink Combination (Model B) Soft TPU Key Case for Mercedes Benz CLA CLS GLA AMG A C E S G GLC GLE GLS M Smart Remote Key

Creativity$11.5146 rev

3y ago

What buyers say about gla

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“consistent quality”

Efficiency8%

“seems to be effective”

Ingredients-Overall6%

“Best Primrose Oil Capsules- Reordered Because of Excellent Quality”

Itch Relief5%

“Really helps with itchy skin”

Side Effects4%

“I purchased this supplement after hearing that borage oil may help with menstrual discomfort and women's health”

Value For Money3%

“it appears to be the best price per caplet”

Temperature Control3%

“It totally helped with temperature regulation after doorstep delivery as we are going through a very unusual heat wave”

Joint Pain3%

“This helps so much with joint pain”

Regulates Digestion3%

“Has worked well for me with digestive benefits”

Satisfaction/Pleasure3%

“Great results”

What buyers complain about

Smell19%

“Smells fishy”

Allergies15%

“I was extremely allergic”

Value For Money6%

“Cheap bargain like prices dont mean youre actually getting a good deal”

Advertised Vs Actual Product6%

“demanding an answer to why this false advertising is occurring”

Side Effects5%

“It caused me to get lightheaded and dizziness”

Vegan/Organic4%

“Was NOT organic”

Acid Regulator/Stomach Ache Relief3%

“They upset my stomach really bad”

Dosage3%

“I could not take”

Suction2%

“Difficult to pour without making a huge mess”

Oily/Greasy2%

“Not good oil for face and neck”

Top return reasons

Smell24%

Advertised Vs Actual Product16%

Oily/Greasy14%

Leak-Proof12%

Size-Overall10%

Functionality-Overall5%

Ingredients-Overall5%

Color4%

Suitability Combination Skin2%

Product Condition2%

Common questions

Is gla profitable to sell on Amazon United States?: The niche generates $221K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the gla niche?: 23 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in gla?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.
When does demand for gla peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the gla niche?: Listings span $9.95–$78.13; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.

gla

gla market data

Competition & brand share

Demand & seasonality

Top gla search terms

Top gla products on Amazon

Top sellers

Newest

Trending

What buyers say about gla

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household