Gla
MaybeAn estimated 0.2% of orders come back. But buyers convert on only 0.9% of searches, so Gla is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $221K/yr1.0M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 38 sellers
Flapen Score
Gla against its category
The dotted line is the Health & Household average. Past it, Gla is stronger. Inside it, weaker.
Market
The Gla market on Amazon at a glance
Shoppers on Amazon United States searched for Gla 1.0M times last year and spent an estimated $221K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $221Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- gla916K searches a year
02 · Price
A sale here is worth $23.56.
Listings sell for $23.56 on average, from $9.95 to $78.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.56 that is $6K to $12K a year per listing.
- Average price
- $23.56inside the $15 to $100 sweet spot
- Price range
- $9.95–$78.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,031 within Essential Fatty Acids. It carries 883 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 5.5%
- Average rank
- #2,031in Essential Fatty Acids
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 883per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Gla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
38
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
48%
Top 20: 93%
Open market
41%
- Brand 128%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Gla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Gla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gla916K/yr
- borage oil60K/yr
- borage oil supplements20K/yr
- borage seed oil7K/yr
- borage oil organic4K/yr
- gamma linolenic acid supplement4K/yr
- gamma linolenic acid6K/yr
- borage oil capsules4K/yr
- gla supplements1K/yr
Reviews and returns
What reviews say buyers love and hate about Gla
We read the reviews and the return reasons for every product selling here.
“Smells fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gla questions
Answered from the same tracked data.









