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Gla

Maybe

An estimated 0.2% of orders come back. But buyers convert on only 0.9% of searches, so Gla is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$221K/yr1.0M searches / yr
90-day growth
-4.6%search demand this quarter
Competition
48%top-5 click share · 23 brands · 38 sellers

Flapen Score

Gla against its category

The dotted line is the Health & Household average. Past it, Gla is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gla market on Amazon at a glance

Shoppers on Amazon United States searched for Gla 1.0M times last year and spent an estimated $221K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.9%
Market size, estimated
$221Ka year
Peak month
January4.0× the quietest month
Top search term
gla916K searches a year

02 · Price

A sale here is worth $23.56.

Listings sell for $23.56 on average, from $9.95 to $78.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.56 that is $6K to $12K a year per listing.

Average price
$23.56inside the $15 to $100 sweet spot
Price range
$9.95–$78.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,031 within Essential Fatty Acids. It carries 883 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
5.5%
Average rank
#2,031in Essential Fatty Acids
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
883per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Gla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

38

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

48%

Top 20: 93%

Open market

41%

  • Brand 128%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Gla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Gla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gla916K/yr
  • borage oil60K/yr
  • borage oil supplements20K/yr
  • borage seed oil7K/yr
  • borage oil organic4K/yr
  • gamma linolenic acid supplement4K/yr
  • gamma linolenic acid6K/yr
  • borage oil capsules4K/yr
  • gla supplements1K/yr

Reviews and returns

What reviews say buyers love and hate about Gla

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Smell”
0.2%of orders come back
“Smells fishy”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Gla questions

Answered from the same tracked data.