gishy goo for braces
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$31.01avg listing price — sweet spot $15–$100
Price range
Great$13.40–$69.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,009.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 54K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gishy goo for braces is a $119K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gishy goo for braces market data
- Units sold / yr
- 5K–6K
- avg 1,500–2,000/product
- Revenue / yr
- $155K–$186K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #559
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Gishy Goo76%
- SHOFU17%
- ORVANCE7%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +18.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top gishy goo for braces search terms
- gishy goo for braces33K/yr
- gishy goo17K/yr
- gooshy goo for braces4K/yr
Top gishy goo for braces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gishy Goo! Dental Wax Replacements for Orthodontics. Pain Relief Bubblegum Flavor and Unnoticeable Tooth Colors 1 Patient Syringe Kit from Ultradent
Gishy Goo$19.044.3★889 rev
Gishy Goo Orthodontic Wax for Braces Brackets Wires Pain Relief (5 Count)
SHOFU$69.404.5★148 rev
OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.404.1★6,987 rev
Gishy Goo! One Patient Kit
Gishy Goo$22.213.4★13 rev
Newest
by launch dateOrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.406,987 rev
Gishy Goo Orthodontic Wax for Braces Brackets Wires Pain Relief (5 Count)
SHOFU$69.40148 rev
Gishy Goo! One Patient Kit
Gishy Goo$22.2113 rev
Gishy Goo! Dental Wax Replacements for Orthodontics. Pain Relief Bubblegum Flavor and Unnoticeable Tooth Colors 1 Patient Syringe Kit from Ultradent
Gishy Goo$19.04889 rev
Trending
90-day click momentumGishy Goo! One Patient Kit
Gishy Goo$22.213.4★
Gishy Goo Orthodontic Wax for Braces Brackets Wires Pain Relief (5 Count)
SHOFU$69.404.5★
OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.404.1★
Gishy Goo! Dental Wax Replacements for Orthodontics. Pain Relief Bubblegum Flavor and Unnoticeable Tooth Colors 1 Patient Syringe Kit from Ultradent
Gishy Goo$19.044.3★
What buyers say about gishy goo for braces
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“They Stick and Help Protect”
“Worth every penny”
“The regular wax works better and stays longer”
“easy to apply”
“Comfortable”
“it protects your checks with out the yucky feeling”
“Incredible product”
“They gave relief where I'd have irritation if not for these”
“Wax works well enough”
What buyers complain about
“Not sticky”
“Waste of money”
“Not effective at all”
“Press harder, you think,”
“Garbage”
“broke into pieces”
“Only slight negative is I wish they came in smaller sizes because sometimes its a tad too big for 1 bracket”
“These absolutely do not stick as advertised”
“A little bulkier than I imagine it would be”
“the stuff available in stores nearly melts in your mouth”
Top return reasons
Common questions
- Is gishy goo for braces profitable to sell on Amazon United States?
- The niche generates $119K/yr across 4 tracked products. 90-day search growth is +18.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the gishy goo for braces niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gishy goo for braces?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.4%.
- When does demand for gishy goo for braces peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the gishy goo for braces niche?
- Listings span $13.40–$69.40; the average listing price is $31.01 (sweet spot $15–$100). The average incumbent carries 2,009 reviews — the moat a new listing must climb.