girls toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Good$3.44–$30.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$253K$253K/yr · 252K searches
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Review moat
Bad4,071.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, girls toothbrush is a $253K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
girls toothbrush market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $192K–$240K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 2.1%
- Avg brand age
- 46 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
0%
- Oral-B90%
- Brush Buddies7%
- FIREFLY2%
- Colgate1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top girls toothbrush search terms
- princess toothbrush38K/yr
- minnie mouse toothbrush30K/yr
- frozen toothbrush25K/yr
- elsa toothbrush23K/yr
- moana toothbrush18K/yr
- disney toothbrush16K/yr
- princess toothbrush age 2-413K/yr
- disney princess toothbrush12K/yr
- frozen toothbrush age 2-410K/yr
- winnie the pooh toothbrush7K/yr
Top girls toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Kids Battery Power Electric Toothbrush Featuring Disneys Frozen for Children and Toddlers age 3+ Soft (Characters May Vary)
Oral-B$6.854.7★27,051 rev
Oral-B Disney Frozen Toothbrush 3+ YRS Extra Soft (Characters Vary) - Pack of 2
Oral-B$8.054.6★545 rev
Oral-B New Princess Toothbrush for Little Girls Children 3+ Extra Soft Characters Vary - Pack of 6 (Characters Vary)
Oral-B$15.924.6★1,406 rev
Oral-B Kids Manual Toothbrush featuring Disneys Princess Characters Soft bristles 6 count
Oral-B$20.154.6★545 rev
Oral-B Pro-Health Stages Disney Princess Battery Power Kids Electric Toothbrush (Packaging May Vary)
Oral-B$6.484.6★9,904 rev
Newest
by launch date
Oral-B Kids Toothbrush Featuring Disneys Frozen II Soft Bristles for Children and Toddlers 3+ 2 Count
Oral-B$4.080 rev
Kids Oral-B Sparkle Fun Manual Toothbrush 2 ct. Soft
Oral-B$3.44269 rev
Oral-B Kids Battery Power Electric Toothbrush Featuring Disneys Frozen for Children and Toddlers Age 3+ Soft (Characters May Vary) Pack of 4
Oral-B$19.6327,051 rev
FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count
FIREFLY$6.87660 rev
Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
Brush Buddies$5.26705 rev
Trending
90-day click momentumOral-B Kids Toothbrush Featuring Disneys Frozen II Soft Bristles for Children and Toddlers 3+ 2 Count
Oral-B$4.080.0★
Kids Oral-B Sparkle Fun Manual Toothbrush 2 ct. Soft
Oral-B$3.444.6★
Oral-B Kids Battery Toothbrush Featuring Disneys Little Mermaid Soft Bristles for Kids 3+
Oral-B$8.514.8★
Oral-B Baby Manual Toothbrush Pooh Characters 0-3 Years Old Extra Soft (Characters Vary) - Pack of 3
Oral-B$9.744.8★
Oral-B Baby Manual Toothbrush Pooh Characters 0-3 Years Old Extra Soft (Characters Vary) - Pack of 4
Oral-B$12.174.8★
What buyers say about girls toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Best price”
“Nice quality cheap price”
“The bristles are soft”
“the size is perfect for little hands”
“Suction is great”
“the designs are cute”
“Cute colors”
“it works as it should”
“cute brushes”
“They are durable”
What buyers complain about
“not as pictured at all”
“Worst head size”
“Not durable”
“Not as soft”
“Bad quality”
“wrong color”
“Battery arrived dead”
“Expensive paperweight”
“Doesn't work”
“will not charge”
Top return reasons
Common questions
- Is girls toothbrush profitable to sell on Amazon United States?
- The niche generates $253K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the girls toothbrush niche?
- 4 brands and 94 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in girls toothbrush?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for girls toothbrush peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the girls toothbrush niche?
- Listings span $3.44–$30.94; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 4,072 reviews — the moat a new listing must climb.