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Girls Toothbrush

Fail

The top 5 brands take 100% of clicks, so Girls Toothbrush is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$253K/yr252K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
54%top-5 click share · 4 brands · 94 sellers

Flapen Score

Girls Toothbrush against its category

The dotted line is the Health & Household average. Past it, Girls Toothbrush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Toothbrush 252K times last year and spent an estimated $253K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
10.5%
Market size, estimated
$253Ka year
Peak month
December3.4× the quietest month
Top search term
princess toothbrush38K searches a year

02 · Price

A sale here is worth $9.60.

Listings sell for $9.60 on average, from $3.44 to $30.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $9.60 that is $7K to $10K a year per listing.

Average price
$9.60under the $15 to $100 sweet spot
Price range
$3.44–$30.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #99 within Baby & Child Dental Care. It carries 4,072 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#99in Baby & Child Dental Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,072per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Girls Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

0%

  • Brand 190%
  • Brand 27%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Girls Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Girls Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess toothbrush38K/yr
  • minnie mouse toothbrush30K/yr
  • frozen toothbrush25K/yr
  • elsa toothbrush23K/yr
  • moana toothbrush18K/yr
  • disney toothbrush16K/yr
  • princess toothbrush age 2-413K/yr
  • disney princess toothbrush12K/yr
  • frozen toothbrush age 2-410K/yr
  • winnie the pooh toothbrush7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Toothbrush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“not as pictured at all”
A buyer, on “Advertised Vs Actual Product”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Girls Toothbrush questions

Answered from the same tracked data.