Skip to content

Girls Electric Toothbrush

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -10.3% this quarter, so Girls Electric Toothbrush is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$187K/yr170K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
31%top-5 click share · 31 brands · 180 sellers

Flapen Score

Girls Electric Toothbrush against its category

The dotted line is the Health & Household average. Past it, Girls Electric Toothbrush is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Electric Toothbrush 170K times last year and spent an estimated $187K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
6.9%
Market size, estimated
$187Ka year
Peak month
December2.4× the quietest month
Top search term
girls electric toothbrush39K searches a year

02 · Price

A sale here is worth $15.98.

Listings sell for $15.98 on average, from $4.52 to $71.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.98 that is $2K to $4K a year per listing.

Average price
$15.98inside the $15 to $100 sweet spot
Price range
$4.52–$71.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #175 within Baby & Child Dental Care. It carries 3,592 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#175in Baby & Child Dental Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,592per listing
Listings tracked
61

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Girls Electric Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

180

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

31%

Top 20: 70%

Open market

28%

  • Brand 121%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 511%
  • Brand 64%

Demand

Girls Electric Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Girls Electric Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls electric toothbrush39K/yr
  • squishmallow toothbrush20K/yr
  • hello kitty electric toothbrush13K/yr
  • girls toothbrush electric12K/yr
  • mermaid toothbrush10K/yr
  • girl electric toothbrush9K/yr
  • ordo kids toothbrush3K/yr
  • rainbow toothbrush5K/yr
  • squishmallow toothbrush electric6K/yr
  • princess electric toothbrush6K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Electric Toothbrush

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
22%of negative reviews mention “Durability”
1.0%of orders come back
“Breaks quickly”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Girls Electric Toothbrush questions

Answered from the same tracked data.