Skip to content

Girl Wrapping Paper

Fail

Prices span $5.94–$13.49, mostly outside the sweet spot, so Girl Wrapping Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$78K/yr127K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
39%top-5 click share · 18 brands · 21 sellers

Flapen Score

Girl Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Girl Wrapping Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girl Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Girl Wrapping Paper 127K times last year and spent an estimated $78K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
6.4%
Market size, estimated
$78Ka year
Peak month
December2.2× the quietest month
Top search term
pink wrapping paper birthday33K searches a year

02 · Price

A sale here is worth $9.49.

Listings sell for $9.49 on average, from $5.94 to $13.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.49 that is $949 to $2K a year per listing.

Average price
$9.49under the $15 to $100 sweet spot
Price range
$5.94–$13.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$949–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #134 within Gift Wrap Paper. It carries 823 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#134in Gift Wrap Paper
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
823per listing
Listings tracked
43

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
24 months

Products

Top Girl Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

20%

  • Brand 128%
  • Brand 226%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Girl Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Girl Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink wrapping paper birthday33K/yr
  • girly wrapping paper30K/yr
  • pink birthday wrapping paper24K/yr
  • little girl wrapping paper8K/yr
  • toddler girl wrapping paper6K/yr
  • pink and purple wrapping paper5K/yr
  • birthday wrapping paper pink5K/yr
  • teen girl wrapping paper4K/yr
  • pink happy birthday wrapping paper4K/yr
  • wrapping paper girly5K/yr

Reviews and returns

What reviews say buyers love and hate about Girl Wrapping Paper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
1.8%of orders come back
“It doesnt fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girl Wrapping Paper questions

Answered from the same tracked data.