Is girl wrapping paper profitable to sell on Amazon United States?

The niche generates $78K/yr across 43 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (45/100).

How competitive is the girl wrapping paper niche?

18 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in girl wrapping paper?

Top complaints mined from reviews: Size-Overall, Smell, Adhesion/Stickiness. The return rate is 1.8%.

When does demand for girl wrapping paper peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the girl wrapping paper niche?

Listings span $5.94–$13.49; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.

girl wrapping paper

Skip it

Prices mostly outside the sweet spot ($5.94–$13.49) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good823.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.49

avg listing price — sweet spot $15–$100

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 127K searches

Price range

Bad$5.94–$13.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, girl wrapping paper is a $78K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

girl wrapping paper market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $76K–$95K; units × avg price
Conversion rate: 6.4%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 4.4%
Avg brand age: 24 months
Avg seller age: 219 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

20%

WRAPAHOLIC28%
MAYPLUSS26%
Burymento8%
RUSPEPA7%
LeZakaa5%
woric5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top girl wrapping paper search terms

pink wrapping paper birthday33K/yr +9.4%7.4% conv.
girly wrapping paper30K/yr +1.3%4.0% conv.
pink birthday wrapping paper24K/yr -16.0%6.2% conv.
little girl wrapping paper8K/yr -1.4%5.4% conv.
toddler girl wrapping paper6K/yr +14.8%4.5% conv.
pink and purple wrapping paper5K/yr +14.4%2.0% conv.
birthday wrapping paper pink5K/yr -1.0%7.6% conv.
teen girl wrapping paper4K/yr +37.6%3.6% conv.
pink happy birthday wrapping paper4K/yr -16.6%6.2% conv.
wrapping paper girly5K/yr -7.9%3.2% conv.

All search terms

Top girl wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Rose Gold Foil and Iridescent Happy Birthday Wrapping Paper for Girls Women Baby Shower

WRAPAHOLIC$6.984.7★695 rev

MAYPLUSS Pink Wrapping Paper Roll Cute Bow Gift Wrap Reversible Plaid Gift Paper for Girl Baby Shower Birthday Wedding 17 Inch x 33 Feet

MAYPLUSS$11.574.6★1,262 rev

MAYPLUSS Reversible Pink Birthday Wrapping Paper Roll Girl Gift Wrapping Paper Metallic Foil Happy Birthday Pattern Girly Gift Wrap for Gift Packaging Women Party Celebrations (17 Inch x 33 Feet)

MAYPLUSS$12.424.4★5,289 rev

Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)

Burymento$12.144.7★1,298 rev

RUSPEPA Pink Holographic Wrapping Paper Roll for Girls Valentines Day Pink Stars Gift Wrap for Birthday Wedding Mothers Day Christmas 17 Inches x 16.4 Feet

RUSPEPA$9.264.6★305 rev

Newest

by launch date

woric Reversible Birthday Wrapping Paper Girls 17 Inch x 33 Feet Pink Metallic Holographic Happy Birthday & Stripe Pattern Gift Wrapping Paper for Girls Women Party Celebrations

woric$10.29645 rev

5mo ago

woric Pink Wrapping Paper - Mini Roll - Birthday Wrapping Paper Girls

woric$11.199 rev

5mo ago

MAYPLUSS Birthday Wrapping Paper Roll Pink Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Girls Boys Kids Men 17 Inches x 33 Feet

MAYPLUSS$11.79432 rev

8mo ago

MotiGiftie Pink Wrapping Paper Sheet - 8 Sheets Folded Flat Gift Wrap with Cute Ribbon Bow Pink Plaid Stripes and Leaves Design for Girl Baby Shower Birthday Wedding - 20 X 28 Inch Per Sheet

MotiGiftie$5.94726 rev

8mo ago

LeZakaa Reversible Pink Birthday Wrapping Paper Roll for Girls Women Happy Birthday Lettering & Stripe Pattern with Metallic Foil in Pink Mini Roll 17 inches x 9.8 Feet

LeZakaa$7.02840 rev

10mo ago

What buyers say about girl wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“The quality is top notch and is easy to mold and use”

Color12%

“Beautiful colors”

Thickness12%

“It's easy to cut, thick and folds cleanly - definitely recommend”

Design-Overall7%

“the design is beautiful”

Gifting Purpose6%

“Beautiful present”

Value For Money5%

“good value for money”

Strength4%

“Not flimsy”

Durability4%

“so cute and also very durable tbh”

Ease Of Use3%

“easy to cut”

Size-Overall3%

“This one is the PERFECT size”

What buyers complain about

Size-Overall38%

“It doesnt fit”

Smell8%

“Horrible chemical smell”

Adhesion/Stickiness6%

“tape doesnt stick to it”

Value For Money5%

“Overpriced”

Thickness4%

“The material is thicker”

Quality-Overall3%

“Product was very cheap”

Color3%

“Not very colorful”

Ease Of Use2%

“Not usable”

Advertised Vs Actual Product1%

“Pictures are deceptive”

Measurement/Reading Accuracy1%

“I guess I didnt pay close enough attention to the measurements”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product9%

Color6%

Value For Money6%

Smell1%

Quality-Overall1%

Thin1%

Functionality-Overall1%

Product Condition1%

Adhesion/Stickiness0%

Common questions

Is girl wrapping paper profitable to sell on Amazon United States?: The niche generates $78K/yr across 43 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (45/100).
How competitive is the girl wrapping paper niche?: 18 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in girl wrapping paper?: Top complaints mined from reviews: Size-Overall, Smell, Adhesion/Stickiness. The return rate is 1.8%.
When does demand for girl wrapping paper peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the girl wrapping paper niche?: Listings span $5.94–$13.49; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.