Is gingivitis toothpaste profitable to sell on Amazon United States?

The niche generates $585K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the gingivitis toothpaste niche?

11 brands and 107 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in gingivitis toothpaste?

Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.3%.

When does demand for gingivitis toothpaste peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the gingivitis toothpaste niche?

Listings span $4.91–$25.45; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 8,862 reviews — the moat a new listing must climb.

gingivitis toothpaste

Worth a look

Shows low returns (0.3%), but soft demand (-9.5% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$585K

$585K/yr · 313K searches

Avg price

Good$13.07

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.91–$25.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,861.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gingivitis toothpaste is a $585K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gingivitis toothpaste market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $523K–$654K; units × avg price
Conversion rate: 14.3%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 1.3%
Avg brand age: 57 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

107

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

Parodontax50%
Crest25%
CAREDO6%
TheraBreath5%
LIVFRESH3%
Sensodyne3%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -9.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top gingivitis toothpaste search terms

periodontal toothpaste47K/yr +5.1%11.2% conv.
gingivitis toothpaste49K/yr +21.8%11.6% conv.
toothpaste for gum disease repair50K/yr -15.5%11.8% conv.
gum disease toothpaste34K/yr -49.9%10.8% conv.
toothpaste for gums18K/yr +12.1%12.2% conv.
gum recession toothpaste16K/yr -14.3%13.8% conv.
best toothpaste for gum disease11K/yr -13.8%6.8% conv.
toothpaste for gingivitis12K/yr -14.6%11.5% conv.
toothpaste for periodontal disease10K/yr -18.8%7.8% conv.
toothpaste gingivitis9K/yr -8.8%14.7% conv.

All search terms

Top gingivitis toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Parodontax Toothpaste for Bleeding Gums Gingivitis Treatment and Cavity Prevention Clean mint - 3.4 Ounces

Parodontax$7.884.7★32,021 rev

Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz

Parodontax$7.284.7★719 rev

Parodontax Active Gum Repair Breath Freshener Toothpaste 3x3.4 oz

Parodontax$17.354.7★5,018 rev

Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 2.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control

Crest$4.914.7★3,186 rev

CAREDO Gum Toothpaste for Periodontitis Gum Repair for Receding Gums Gum Disease & Gingivitis Treatment Periodontal Disease Treatment for Gum Health Gum Disease Repair Bad Breath Toothpaste 3.52OZ

CAREDO$25.454.3★1,893 rev

Newest

by launch date

Crest Pro-Health Gum Recession Toothpaste 4.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Protection Even in Areas of Recession

Crest$6.97369 rev

10mo ago

Crest Pro-Health Gum & Enamel Restore Toothpaste 4.8 oz Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Sensitivity and Enamel Protection

Crest$7.30403 rev

10mo ago

Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz

Parodontax$7.28719 rev

11mo ago

TheraBreath Healthy Gums Toothpaste Fights Bad Breath for 12 Hours with Stannous Fluoride for Anticavity & Gingivitis Protection Clean Mint 4 Oz 2-Pack

TheraBreath$12.691,263 rev

12mo ago

TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack

TheraBreath$11.711,702 rev

12mo ago

What buyers say about gingivitis toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene13%

“It really helped my teeth”

Quality-Overall12%

“A+ quality”

Tooth Brightening12%

“Whiter teeth”

Tooth Sensitivity9%

“It does not hurt my teeth”

Cleansing8%

“Clean teeth”

Value For Money7%

“Great Value for the Money”

Taste-Overall5%

“Great mint taste”

Efficiency4%

“Actually works, and works quickly”

Advertised Vs Actual Product4%

“As advertised”

Breathability4%

“It makes my breath so fresh”

What buyers complain about

Value For Money13%

“Kind of expensive”

Oral Hygiene7%

“Burned my mouth”

Functionality-Overall5%

“Didn't work”

Advertised Vs Actual Product5%

“Not as described”

Size-Overall5%

“tube smaller than expected”

Taste-Overall5%

“Very bland taste”

Ingredients-Overall4%

“the ingredients is alarming”

Sensitivity-Overall3%

“Caused more sensitivity”

Allergies3%

“Allergy reaction”

Tooth Sensitivity3%

“not for sensitive teeth”

Top return reasons

Advertised Vs Actual Product19%

Ingredients-Overall9%

Value For Money8%

Functionality-Overall8%

Taste-Overall6%

Size-Overall5%

Flavor5%

Tooth Sensitivity4%

Leak-Proof4%

Product Condition3%

Common questions

Is gingivitis toothpaste profitable to sell on Amazon United States?: The niche generates $585K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the gingivitis toothpaste niche?: 11 brands and 107 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in gingivitis toothpaste?: Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.3%.
When does demand for gingivitis toothpaste peak?: Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the gingivitis toothpaste niche?: Listings span $4.91–$25.45; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 8,862 reviews — the moat a new listing must climb.