Gingivitis Mouthwash

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

579K

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

15.1%

Market size, estimated

$1.1Ma year

Peak month

October2.0× the quietest month

Top search term

listerine gum therapy mouthwash92K searches a year

Listings sell for $12.45 on average, from $6.95 to $19.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $12.45 that is $62K to $75K a year per listing.

Average price

$12.45under the $15 to $100 sweet spot

Price range

$6.95–$19.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$62K–$75K

Returns

0.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Mouthwash. It carries 4,930 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Mouthwash

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

4,930per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months