Is gingivitis mouthwash profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (47/100).

How competitive is the gingivitis mouthwash niche?

6 brands and 74 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in gingivitis mouthwash?

Top complaints mined from reviews: Value For Money, Alcohol Content, Stain Resistance. The return rate is 0.3%.

When does demand for gingivitis mouthwash peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the gingivitis mouthwash niche?

Listings span $6.95–$19.92; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 4,930 reviews — the moat a new listing must climb.

gingivitis mouthwash

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 579K searches

Avg price

Good$12.45

avg listing price — sweet spot $15–$100

Price range

Okay$6.95–$19.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,929.54

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gingivitis mouthwash is a $1.1M/yr Amazon United States market (579K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gingivitis mouthwash market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: $996K–$1.2M; units × avg price
Conversion rate: 15.1%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Listerine47%
TheraBreath35%
Parodontax9%
GuruNanda4%
CloSYS3%
Crest2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top gingivitis mouthwash search terms

listerine gum therapy mouthwash92K/yr +2.7%20.1% conv.
gingivitis mouthwash99K/yr +7.9%12.5% conv.
therabreath healthy gums51K/yr +16.0%16.2% conv.
gum health mouthwash73K/yr -15.0%13.6% conv.
antimicrobial mouthwash44K/yr -7.5%4.4% conv.
therabreath healthy gums oral rinse21K/yr +77.3%18.8% conv.
listerine gum therapy27K/yr -4.6%17.1% conv.
gum therapy mouthwash15K/yr +55.5%9.9% conv.
therabreath mouthwash gum15K/yr -16.2%12.5% conv.
gum care mouthwash19K/yr +0.1%11.5% conv.

All search terms

Top gingivitis mouthwash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Listerine Gum Therapy Antiplaque & Anti-Gingivitis Mouthwash ADA Accepted Oral Rinse Helps Reverse Early Gingivitis Signs Like Bleeding Gums 4X Healthier Gums in 3 Weeks vs Brushing Alone Mint 1 L

Listerine$7.694.7★8,908 rev

TheraBreath Healthy Gums Oral Rinse Antigingivitis Clean Mint Flavor Dentist Formulated to Help Prevent Gingivitis and Support Gum Health Alcohol Free 1 Liter

TheraBreath$16.004.8★793 rev

TheraBreath Healthy Gums Oral Rinse Antigingivitis Clean Mint Flavor Dentist Formulated to Help Prevent Gingivitis and Support Gum Health Alcohol Free 16 Fl Oz (Pack of 2)

TheraBreath$16.484.8★33,180 rev

Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L

Listerine$10.164.8★2,864 rev

Parodontax Active Gum Health Mouthwash Antiplaque and Antigingivitis Mouthwash Mint 16.9 Fl Oz

Parodontax$6.954.7★1,553 rev

Newest

by launch date

GuruNanda Healthy Gums Mouthwash for Gingivitis & Bleeding Gums Antigingivitis Oral Rinse with 0.05% CPC Alcohol-Free Fluoride-Free Plaque Control Wild Mint 16 oz

GuruNanda$7.91408 rev

7mo ago

TheraBreath Healthy Gums Toothpaste Fights Bad Breath for 12 Hours with Stannous Fluoride for Anticavity & Gingivitis Protection Clean Mint 4 Oz 2-Pack

TheraBreath$12.691,263 rev

12mo ago

TheraBreath Healthy Gums Oral Rinse Antigingivitis Clean Mint Flavor Dentist Formulated to Help Prevent Gingivitis and Support Gum Health Alcohol Free 1 Liter

TheraBreath$16.00793 rev

1y ago

Listerine Gum Therapy Intense Antiseptic Mouthwash + Gingivitis Protection Oral Rinse to Help Reverse Signs of Early Gingivitis like Bleeding Gums and Inflammation ADA Accepted Intense Mint 1L x 2

Listerine$17.85275 rev

1y ago

Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Kills Germs for Healthier Gums Reduces Gingivitis in 1 Week ICY Mint Twin Pack 1 L 2 Pack

Listerine$19.921,837 rev

2y ago

What buyers say about gingivitis mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product and now part of my routine”

Efficiency10%

“It works immediately”

Value For Money9%

“Worth buying”

Breathability9%

“No more bad breath”

Cleansing9%

“Cleans well”

Tooth Sensitivity7%

“Great for gums”

Tooth Brightening7%

“My teeth look white”

Advertised Vs Actual Product6%

“As advertised”

Alcohol Content3%

“alcohol-free”

Ease Of Cleaning3%

“it is very cleansing”

What buyers complain about

Value For Money10%

“Expensive”

Alcohol Content8%

“CONTAINS ALCOHOL”

Stain Resistance7%

“Stains”

Allergies6%

“Allergic reaction”

Ease Of Use6%

“ALMOST IMPOSSIBLE TO GET OFF”

Sensitivity-Overall5%

“Burning sensation after spitting out”

Moist/Dry5%

“It leaves my mouth really dry”

Size-Overall5%

“Small bottle”

Functionality-Overall4%

“didn't work for me”

Advertised Vs Actual Product3%

“Not as advertised”

Top return reasons

Leak-Proof23%

Size-Overall13%

Advertised Vs Actual Product13%

Value For Money9%

Stain Resistance6%

Ingredients-Overall5%