gingham ribbon
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great402.76avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Price range
Okay$4.93–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Market size
Bad$95K$95K/yr · 155K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gingham ribbon is a $95K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
gingham ribbon market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $79K–$98K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #489
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
33
Top-5 brand share
50%
Top 20: 93%
Top-5 click share
39%
Top 20: 81%
Open market
44%
- woric20%
- Dynoro9%
- LaRibbons7%
- TKYPZY7%
- TONIFUL7%
- VIVIQUEN6%
Demand
Weekly Amazon search volume, last 47 weeks — +18.8% search growth over the last 90 days.Top gingham ribbon search terms
- gingham ribbon128K/yr
- gingham ribbon 1 inch10K/yr
- gingham ribbon 2 inch9K/yr
- ribbon gingham4K/yr
- gingham ribbon 1/2 inch4K/yr
Top gingham ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
woric 5 Color Gingham Ribbon 3/8 X 50 Yd Plaid Ribbons Craft Ribbons Buffalo Checker Ribbon for Crafts Picnic Decor Sewing Projects Hair Bows Baby Shower Birthday Gift Wrapping
woric$9.905.0★28 rev
Dynoro Red and White Gingham Ribbon 3/8IN x 50Yd - Elegant Thin Red Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch
Dynoro$4.934.8★160 rev
LaRibbons 10 Color 100 Yards Gingham Ribbon Variety Pack 3/8 X 10 Yards/Roll Assorted Spring Easter Plaid Ribbon for Crafts Gift Wrapping Hair Bows Birthday Babyshower Decoration
LaRibbons$14.414.8★390 rev
6 Roll Gingham Ribbon for Gift Wrapping 2/5 Inch x 10 Yards Plaid Gingham Ribbons with Polyester Woven Edge Checkered Ribbon for Crafts Hair Bows DIY Accessories Party Decoration (6 Colors)
TKYPZY$7.114.7★16 rev
woric Red Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Craft Ribbons Buffalo Checker Ribbon for Picnic Party Bridal Baby Shower Wedding Decor Sewing Crafts Hair Bows Cake
woric$7.554.7★69 rev
Newest
by launch date
TONIFUL 3/8 Inch Gingham Ribbon 10 Colors 50 Yards Plaid Checkered Ribbons for Spring Easter Crafts Gift Wrapping Bouquet Wedding Invitation Bows Baby Shower Birthday Decoration (5Yd/Roll
TONIFUL$8.83928 rev
woric 5 Color Gingham Ribbon 3/8 X 50 Yd Plaid Ribbons Craft Ribbons Buffalo Checker Ribbon for Crafts Picnic Decor Sewing Projects Hair Bows Baby Shower Birthday Gift Wrapping
woric$9.9028 rev
VATIN Colorful Gingham Ribbon Set 3/8 Inch x 20 Colors Total 100 Yards for Gift Wrapping CraftBirthday Decorations Baby Shower Decorations
VATIN$13.348 rev
Hiswan Sage Green Gingham Ribbon for Gift Wrapping Sage Green and White Classic Checkered Plaid Buffalo Ribbon for Crafts Flower Bouquet Christmas Wedding Birthday Decoration 3/8 inch x 50 Yards
Hiswan$8.0322 rev
DECYOOL Gingham Ribbon 6 Rolls 60 Yards Spring Plaid Ribbon for Gift Crafts
DECYOOL$10.19321 rev
Trending
90-day click momentumTONIFUL 3/8 Inch Gingham Ribbon 10 Colors 50 Yards Plaid Checkered Ribbons for Spring Easter Crafts Gift Wrapping Bouquet Wedding Invitation Bows Baby Shower Birthday Decoration (5Yd/Roll
TONIFUL$8.834.4★
Hiswan Sage Green Gingham Ribbon for Gift Wrapping Sage Green and White Classic Checkered Plaid Buffalo Ribbon for Crafts Flower Bouquet Christmas Wedding Birthday Decoration 3/8 inch x 50 Yards
Hiswan$8.034.4★
woric 5 Color Gingham Ribbon 3/8 X 50 Yd Plaid Ribbons Craft Ribbons Buffalo Checker Ribbon for Crafts Picnic Decor Sewing Projects Hair Bows Baby Shower Birthday Gift Wrapping
woric$9.905.0★
TONIFUL 1 Inch x 25 Yards Red Gingham Buffalo Ribbon Plaid Checkered Ribbon for Gift Wrapping Hair Bows Making Floral Bouquet Crafts Easter Valentines Day Baby Shower Birthday Christmas Wedding
TONIFUL$9.834.6★
woric Pink Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Buffalo Checker Wedding Decor Ribbons for Sewing Crafts Making Bows Hair Birthday Cake Gift Wrapping
woric$7.704.7★
What buyers say about gingham ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate color”
“Good quality”
“Great buy for the money”
“As advertised”
“Thickness was perfect”
“Love these ribbons”
“It's good qaulity material”
“the quality of the design is really good”
“Easy to use”
“which makes it very easy to adjust the shape”
What buyers complain about
“really small”
“Ribbon is advertised as wired. It is NOT!!! This ribbon was advertised as WIRED! It is not wired.”
“Kind of expensive for so little”
“I just wish there were more color and pattern options”
“The ribbon is 3/8 of an inch thick”
“a lot of material for cheap”
“Very thin, way smaller than pictured”
“The ribbon is a bit flimsy”
“not as high quality as I wanted”
Top return reasons
Common questions
- Is gingham ribbon profitable to sell on Amazon United States?
- The niche generates $95K/yr across 42 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the gingham ribbon niche?
- 28 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in gingham ribbon?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.5%.
- What does it cost to enter the gingham ribbon niche?
- Listings span $4.93–$23.90; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.