gingham paper plates
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great174avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Price range
Great$7.19–$40.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 237K searches
According to Flapen's Amazon United States niche tracking, gingham paper plates is a $94K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gingham paper plates market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $86K–$103K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,008
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 10.8%
- Avg brand age
- 25 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
61
Top-5 brand share
40%
Top 20: 76%
Top-5 click share
18%
Top 20: 46%
Open market
56%
- NatNarr10%
- Houuqe9%
- QIYANPAX7%
- PUEVENYI7%
- OuMuaMua6%
- Vyntra4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.2×
Top gingham paper plates search terms
- gingham paper plates51K/yr
- gingham plates49K/yr
- gingham party supplies35K/yr
- gingham party decor17K/yr
- gingham plates and napkins20K/yr
- gingham dessert plates6K/yr
- plaid paper plates14K/yr
- plaid plates17K/yr
- gingham party5K/yr
- gingham plastic plates5K/yr
Top gingham paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50PCS Light Blue Scalloped Paper Plates - 7Inch Striped Dessert Plates for Cake Salad Fruit Disposable Decorative Dinner Dessert Serving Plates for Birthday Baby Shower Wedding Party Supplies
PUEVENYI$9.124.6★216 rev
175 PCS Sage Green Gingham Party Supplies Includes Green Gingham Paper Plates Cups Napkins Cutlery for Wedding Bridal Shower Birthday Baby Shower Party Decorations Serves 25
QIYANPAX$17.244.6★87 rev
DTFMZOV 50 Pcs Paper Plates 8.5 Inch Blue Gingham Plate Disposable Checkered Plaid Gingham Paper Plates for BBQ Picnic Baby Shower Birthday Wedding Party Supplies (Blue)
DTFMZOV$15.764.6★17 rev
Gatherfun Gingham Red and White Party Supplies Disposable Paper Plates Napkins Cups Knives Spoons Forks Tablecloth Banner for Birthday Party Family Dinner Picnic Barbecue Mothers Day Party Serve 25
Gatherfun$25.584.7★2,570 rev
NatNarr 30 Pcs Sage Green Gingham Plates 9 Inch Master Golf Plates Scalloped Green Gingham Party Supplies Plaid Dessert Dinner Plate for Farmers Market Decor Picnic Baby & Bridal Shower
NatNarr$8.994.7★107 rev
Newest
by launch date
60Pcs Green Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.6629 rev
168Pcs Pink Gingham Plates and Napkins Party Supplies Scalloped Checkered Disposable Mothers Day Paper Plates Set with Napkins Cups Plastic Cutlery for Birthday Wedding Baby Shower Party Supplies
OuMuaMua$15.64199 rev
60Pcs Red Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.7929 rev
Widecook 450 Pcs Gingham Tableware Set Decorations Pastel Plaid Paper Plates Napkins Cups Cutlery Straws Checkered Dinnerware Set for Baby Shower BBQ Picnic Birthday Party Supplies Serves 50
Widecook$36.083 rev
Party Paper Plates 50-Pack 9-Inch Bulk Disposable Decorative Paper Plates with Gold Scalloped Trim 6 Assorted Colors for Tea Party Easter Garden Party and Bridal Showers Gilded Pastel Gingham
Confettiville$12.572 rev
Trending
90-day click momentumParty Paper Plates 50-Pack 9-Inch Bulk Disposable Decorative Paper Plates with Gold Scalloped Trim 6 Assorted Colors for Tea Party Easter Garden Party and Bridal Showers Gilded Pastel Gingham
Confettiville$12.575.0★
60Pcs Red Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.794.5★
168Pcs Pink Gingham Plates and Napkins Party Supplies Scalloped Checkered Disposable Mothers Day Paper Plates Set with Napkins Cups Plastic Cutlery for Birthday Wedding Baby Shower Party Supplies
OuMuaMua$15.644.6★
60Pcs Green Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.664.5★
DTFMZOV 50 Pcs Paper Plates 8.5 Inch Blue Gingham Plate Disposable Checkered Plaid Gingham Paper Plates for BBQ Picnic Baby Shower Birthday Wedding Party Supplies (Blue)
DTFMZOV$15.764.6★
What buyers say about gingham paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Color is accurate”
“As described”
“Great Value”
“Cups and plates are sturdy enough”
“held up well”
“The pink design is super cute”
“Perfect fit”
“The napkins are a good thickness”
“Convenient party pack”
What buyers complain about
“I was looking for some more thicker”
“very flimsy”
“Colors don't match”
“Plates were on the smaller”
“The straws arent the best quality”
“Very cheap look and material”
“Overpriced”
“the plastic is super thin”
“Not durable”
“Waste of $$”
Top return reasons
Common questions
- Is gingham paper plates profitable to sell on Amazon United States?
- The niche generates $94K/yr across 112 tracked products. 10 of 52 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the gingham paper plates niche?
- 57 brands and 61 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in gingham paper plates?
- Top complaints mined from reviews: Thickness, Strength, Color. The return rate is 2.5%.
- When does demand for gingham paper plates peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the gingham paper plates niche?
- Listings span $7.19–$40.54; the average listing price is $17.14 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.