Is gingham napkins profitable to sell on Amazon United States?

The niche generates $52K/yr across 50 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the gingham napkins niche?

32 brands and 34 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in gingham napkins?

Top complaints mined from reviews: Thickness, Size-Overall, Absorbency. The return rate is 3.0%.

When does demand for gingham napkins peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the gingham napkins niche?

Listings span $6.81–$25.98; the average listing price is $12.01 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.

gingham napkins

Worth a look

Shows a thin review moat (265 avg reviews), but a small market ($52K/yr) keeps it on the watch list.

Review moat

Great264.84

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.81–$25.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good3.0%

return rate — above 5% kills the launch gate

Growth

Okay+19.7%

90-day search growth — must beat 0% to launch

Avg price

Good$12.01

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$52K

$52K/yr · 90K searches

According to Flapen's Amazon United States niche tracking, gingham napkins is a $52K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gingham napkins market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 4.8%
Avg BSR: #413
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.5%
Avg brand age: 32 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

39%

Top 20: 73%

Open market

35%

NatNarr24%
Gatherfun15%
Yinbanban9%
PUEVENYI7%
Xiangqu7%
Confettiville3%

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +19.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top gingham napkins search terms

gingham napkins64K/yr +14.4%3.9% conv.
gingham napkins disposable10K/yr +66.6%4.3% conv.
gingham paper napkins10K/yr +14.2%3.2% conv.
gingham cocktail napkins4K/yr +36.4%5.6% conv.
gingham napkin3K/yr +3.6%3.2% conv.

All search terms

Top gingham napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gatherfun Disposable Red and White Gingham Paper Napkins (Pack of 50)

Gatherfun$9.634.7★2,879 rev

100Pcs Multicolor Scalloped Gingham Napkins 6.5x6.5 Inch Disposable Paper Cocktail Napkins for Birthday Wedding Summer Pastel Mothers day Party Decor (25 * 4 Colors)

Yinbanban$10.974.6★47 rev

Xiangqu 120 Pcs Green Gingham Napkins Disposable Master Golf Napkins Sage Green Baby Shower Cocktail Napkin Paper Plaid Napkin for Picnic Wedding Baby & Bridal Shower 5 x 5 Inches

Xiangqu$8.984.5★246 rev

NatNarr 80 Pcs Gingham Napkins 6.5X6.5 Inch Light Brown Napkins Disposable Beige and White Plaid Napkin for Bridal Baby Shower Wedding Picnic

NatNarr$11.604.6★167 rev

50PCS Blue Scalloped Gingham Paper Napkins - Light Blue and White Striped Luncheon Napkin Checkered Dessert Napkins Disposable Decorations Supplies for Birthday Baby Shower Wedding Party

PUEVENYI$6.854.7★101 rev

Newest

by launch date

EiPibaibyi 100 PCS Gingham Napkins Disposable Scalloped Napkins Everyday

EiPibaibyi$14.7621 rev

2mo ago

50 Pack 2-Ply Disposable Paper Napkins Red Gingham Checkered Decorative Dinner Napkins for Wedding Party BBQ Picnic & Everyday Use

XINHUISHQZ$7.9334 rev

3mo ago

IVY HERITAGE Cloth Napkins Set of 12 100% Cotton Reusable Gingham Printed Dinner Napkins 18x18 Inch Washable Table & Kitchen Napkins for Home Dining Entertaining Green & Cream

IVY HERITAGE$25.9844 rev

5mo ago

Party Paper Napkins Scalloped Pastel Gingham Picnic Luncheon Napkins 5 Colors 3-Ply 100-Sheets 6.5 x 6.5 Inches

Confettiville$8.242 rev

7mo ago

50PCS Red and White Gingham Checkered Plaid Paper Napkins 13 * 13 inches Disposable Party Cocktail Napkins for Birthday Dinner Picnic New Year Halloween Christmas Party

GREAT&LUCKY$8.6433 rev

7mo ago

What buyers say about gingham napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“The colors are accurate”

Quality-Overall13%

“Excellent quality and pattern”

Size-Overall8%

“The size is also nice, not too small but not too large.”

Design-Overall7%

“classic design”

Value For Money7%

“Great value”

Advertised Vs Actual Product6%

“Just what I was looking for”

Thickness6%

“They have a nice thickness, feel soft, and are absorbent”

Durability5%

“these are durable enough for everyday use”

Shape/Style3%

“They look nice”

Strength3%

“When folded, theyre surprisingly sturdy in shape”

What buyers complain about

Thickness17%

“They are two ply so not real thick”

Size-Overall7%

“Not the correct size”

Absorbency6%

“not very absorbent”

Value For Money5%

“Kind of pricey, though”

Color5%

“Not bright red”

Quality-Overall4%

“Quality control is an issue”

Thin3%

“Very thin”

Advertised Vs Actual Product3%

“Not what the description described”

Ease Of Use2%

“not everyday use”

Material Quality2%

“its more like an ultra thin table cloth material that makes crinkling sounds”

Top return reasons

Color50%

Size-Overall25%

Value For Money6%

Quality-Overall4%

Advertised Vs Actual Product4%