Gingham Napkins

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+19.7%

Conversion, latest week

4.8%

Market size, estimated

$52Ka year

Peak month

November3.1× the quietest month

Top search term

gingham napkins64K searches a year

Listings sell for $12.01 on average, from $6.81 to $25.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.01 that is $0 to $1K a year per listing.

Average price

$12.01under the $15 to $100 sweet spot

Price range

$6.81–$25.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #413 within Disposable Napkins. It carries 265 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#413in Disposable Napkins

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

265per listing

Listings tracked

50

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months