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Gingerbread Wrapping Paper

Maybe

The top 5 brands take only 45% of clicks. But shoppers spend an estimated $9K a year here, so Gingerbread Wrapping Paper is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$9K/yr227K searches / yr
90-day growth
+47.6%search demand this quarter
Competition
40%top-5 click share · 17 brands · 19 sellers

Flapen Score

Gingerbread Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Gingerbread Wrapping Paper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Wrapping Paper 227K times last year and spent an estimated $9K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+47.6%
Conversion, latest week
0.3%
Market size, estimated
$9Ka year
Peak month
December467.5× the quietest month
Top search term
gingerbread wrapping paper122K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $6.44 to $34.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.75 that is $0 to $1K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$6.44–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #2,095 within Gift Wrap Paper. It carries 364 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#2,095in Gift Wrap Paper
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
364per listing
Listings tracked
18

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Gingerbread Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

19

Top-5 brand share

45%

Top 20: 100%

Top-5 click share

40%

Top 20: 100%

Open market

49%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Gingerbread Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 467.5×

Search terms

Top Gingerbread Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread wrapping paper122K/yr
  • gingerbread christmas wrapping paper14K/yr
  • gingerbread man wrapping paper11K/yr
  • christmas wrapping paper gingerbread10K/yr
  • gingerbread gift wrap6K/yr
  • gingerbread wrapping paper christmas24K/yr
  • christmas cookie wrapping paper4K/yr
  • ginger bread wrapping paper christmas8K/yr
  • gingerbread house wrapping paper8K/yr
  • ginger bread wrapping paper7K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Wrapping Paper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Really small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Gingerbread Wrapping Paper questions

Answered from the same tracked data.