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Gingerbread Plates

Fail

Shoppers spend an estimated $9K a year here, so Gingerbread Plates is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$9K/yr116K searches / yr
90-day growth
+42.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 18 sellers

Flapen Score

Gingerbread Plates against its category

The dotted line is the Health & Household average. Past it, Gingerbread Plates is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Plates 116K times last year and spent an estimated $9K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+42.0%
Conversion, latest week
0.4%
Market size, estimated
$9Ka year
Peak month
December114.9× the quietest month
Top search term
gingerbread plate7K searches a year

02 · Price

A sale here is worth $18.70.

Listings sell for $18.70 on average, from $9.81 to $33.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.70 that is $0 to $2K a year per listing.

Average price
$18.70inside the $15 to $100 sweet spot
Price range
$9.81–$33.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #2,252 within Disposable Plates, Bowls & Cutlery. It carries 58 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
26.3%
Average rank
#2,252in Disposable Plates, Bowls & Cutlery
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
58per listing
Listings tracked
11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Gingerbread Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Brand 121%
  • Brand 220%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 69%

Demand

Gingerbread Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 114.9×

Search terms

Top Gingerbread Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread plate7K/yr
  • gingerbread plates44K/yr
  • gingerbread dishes13K/yr
  • gingerbread dinnerware6K/yr
  • gingerbread paper plates15K/yr
  • gingerbread plates ceramic7K/yr
  • gingerbread christmas plates5K/yr
  • gingerbread house plates5K/yr
  • gingerbread plates and napkins10K/yr
  • ginger bread plates4K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Plates

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
5.3%of orders come back
“These are so much more affordable”
A buyer, on “Value For Money”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Gingerbread Plates questions

Answered from the same tracked data.