Is gingerbread candle profitable to sell on Amazon United States?

The niche generates $16K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.4%. Flapen's verdict: Skip it (42/100).

How competitive is the gingerbread candle niche?

11 brands and 46 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in gingerbread candle?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.

When does demand for gingerbread candle peak?

Demand peaks in Nov–Dec; the busiest month runs 38.2× the quietest.

What does it cost to enter the gingerbread candle niche?

Listings span $7.77–$28.47; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 1,269 reviews — the moat a new listing must climb.

gingerbread candle

Skip it

Soft demand (-60.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.88

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.77–$28.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,269.15

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$16K

$16K/yr · 68K searches

Growth

Bad-60.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, gingerbread candle is a $16K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gingerbread candle market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $36K–$45K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,260
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 27.5%
Avg brand age: 54 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

25%

Colonial Candle19%
CANDLE-LITE14%
Yankee Candle13%
Mrs. MEYER'S12%
Soy and Sass11%
Putart7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -60.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 38.2×

Open Trend

Top gingerbread candle search terms

gingerbread candle46K/yr -60.0%3.1% conv.
gingerbread scented candles3K/yr -42.8%0.0% conv.
yankee candle gingerbread4K/yr -72.3%0.0% conv.
gingerbread candles8K/yr -56.1%1.3% conv.
ginger bread candle3K/yr -38.1%1.7% conv.
gingerbread house candle4K/yr -76.7%0.0% conv.

All search terms

Top gingerbread candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA

Colonial Candle$12.024.2★93 rev

Candle-lite Holiday Scented Candles Gingerbread Latte Fragrance 14 oz 3-Wick Jar Candle Proudly Poured in USA Christmas Home Decor Candle 40 Hours of Burn Time Holiday Gift for Men and Women

CANDLE-LITE$15.774.7★35 rev

Mrs Meyers Gingerbread Soy Tin Candle 2.9 OZ

Mrs. MEYER'S$7.774.5★27 rev

Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA

Soy and Sass$20.694.4★6 rev

Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.984.6★1,049 rev

Newest

by launch date

Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)

Putart$18.532 rev

8mo ago

Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA

Colonial Candle$12.0293 rev

9mo ago

Colonial Candle Iced Gingerbread Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn

Colonial Candle$15.824 rev

11mo ago

Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.981,049 rev

1y ago

Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.311,218 rev

1y ago

What buyers say about gingerbread candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Awesome scent”

Quality-Overall6%

“Great Candles”

Value For Money5%

“Good deal”

Brightness/Shine/Glow5%

“Great candle”

Durability3%

“Long lasting”

Gifting Purpose3%

“It was a great Christmas gift”

Noise Level2%

“I love the crackling noise that they make”

Size-Overall1%

“the size is perfect for anywhere that you want to put it”

Color1%

“color of this candle is just heavenly”

Strength0%

“Strong enough to smell”

What buyers complain about

Smell62%

“Its scent is barely discernible”

Value For Money10%

“These are overpriced”

Quality-Overall5%

“This candle is lower quality than no-name candles I've purchased for far less money”

Size-Overall2%

“The candle was large as expected”

Thickness1%

“thin glass”

Flammable1%

“burns weird”

Durability1%

“I don't think that it lasted that long”

Strength1%

“Not strong”

Gifting Purpose1%

“Not gift worthy”

Top return reasons

Smell75%

Advertised Vs Actual Product5%

Size-Overall4%

Value For Money4%

Product Condition2%

Defective Material/Parts2%

Functionality-Overall2%