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Gingerbread Candle

Fail

Demand is soft, at -60.4% this quarter, so Gingerbread Candle is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$16K/yr68K searches / yr
90-day growth
-60.4%search demand this quarter
Competition
60%top-5 click share · 11 brands · 46 sellers

Flapen Score

Gingerbread Candle against its category

The dotted line is the Health & Household average. Past it, Gingerbread Candle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Candle 68K times last year and spent an estimated $16K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-60.4%
Conversion, latest week
1.4%
Market size, estimated
$16Ka year
Peak month
December38.2× the quietest month
Top search term
gingerbread candle46K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $7.77 to $28.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.88 that is $0 to $2K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$7.77–$28.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #1,260 within Aromatherapy. It carries 1,269 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
27.5%
Average rank
#1,260in Aromatherapy
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,269per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gingerbread Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$658$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

46

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

25%

  • Colonial Candle19%
  • CANDLE-LITE14%
  • Yankee Candle13%
  • Mrs. MEYER'S12%
  • Soy and Sass11%
  • Putart7%

Demand

Gingerbread Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 38.2×

Search terms

Top Gingerbread Candle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gingerbread candle46K/yr
  • gingerbread scented candles3K/yr
  • yankee candle gingerbread4K/yr
  • gingerbread candles8K/yr
  • ginger bread candle3K/yr
  • gingerbread house candle4K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Candle

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
62%of negative reviews mention “Smell”
0.7%of orders come back
“Its scent is barely discernible”
A buyer, on “Smell”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gingerbread Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data