Skip to content

Gift Wrapping Set

Fail

Shoppers spend an estimated $10K a year here, so Gift Wrapping Set is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$10K/yr38K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
47%top-5 click share · 12 brands · 14 sellers

Flapen Score

Gift Wrapping Set against its category

The dotted line is the Health & Household average. Past it, Gift Wrapping Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Wrapping Set market on Amazon at a glance

Shoppers on Amazon United States searched for Gift Wrapping Set 38K times last year and spent an estimated $10K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
1.9%
Market size, estimated
$10Ka year
Peak month
December34.2× the quietest month
Top search term
gift wrapping set21K searches a year

02 · Price

A sale here is worth $13.62.

Listings sell for $13.62 on average, from $5.87 to $36.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.62 that is $0 to $1K a year per listing.

Average price
$13.62under the $15 to $100 sweet spot
Price range
$5.87–$36.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #289 within Gift Wrap Paper. It carries 848 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#289in Gift Wrap Paper
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
16

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gift Wrapping Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

25%

  • Brand 126%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Gift Wrapping Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 34.2×

Reviews and returns

What reviews say buyers love and hate about Gift Wrapping Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
1.8%of orders come back
“it is very short”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gift Wrapping Set questions

Answered from the same tracked data.