gift wrapping set
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.87–$36.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good848.31avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, gift wrapping set is a $10K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
gift wrapping set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.6%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
25%
- Vitalizart26%
- DYSHIPEN13%
- Larcenciel10%
- ZICOTO10%
- TIADYBOW8%
- Suncalla7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 34.2×
Top gift wrapping set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitalizart Black Matte Metallic Wrapping Paper Set 17 With Silk Satin Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Black Ribbon
Vitalizart$14.934.5★234 rev
Vitalizart White Wrapping Paper Set 17 Pearly-Lustre With Silk Like Satin Ribbon & Gift Tags Recyclable Christmas Gift Wrapping Birthday Baby Shower Wedding Handmade Crafts 197(16.4 Ft)
Vitalizart$16.414.4★521 rev
Larcenciel Gift Wrapping Paper Set 6 Sheets Metallic Black Gold Foil Wrapping Paper w/Gift Bow & Sticker Shiny Luxury Men Boys Gift Wraps for Birthday Holiday Graduation Baby Shower 27.5x19.6in
Larcenciel$9.964.4★2,144 rev
TIADYBOW Birthday Wrapping Paper Set 17 With Curling Ribbon Gift Bows Gift Tags Recyclable Gift Wrapping Birthday Baby Shower Handmade(16.5feet)
TIADYBOW$12.464.7★29 rev
Suncalla 16 Pcs Wrapping Paper Set 16 Inch x 16 ft Elegant Neutral Vintage Kraft Gift Wrapping Paper and Ribbon Tags Dried Flowers for Wedding Baby Shower Birthday Thanksgiving Christmas(Green)
Suncalla$16.404.7★12 rev
Newest
by launch dateTIADYBOW Birthday Wrapping Paper Set 17 With Curling Ribbon Gift Bows Gift Tags Recyclable Gift Wrapping Birthday Baby Shower Handmade(16.5feet)
TIADYBOW$12.4629 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)
DYSHIPEN$12.3940 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.9040 rev
Suncalla 16 Pcs Wrapping Paper Set 16 Inch x 16 ft Elegant Neutral Vintage Kraft Gift Wrapping Paper and Ribbon Tags Dried Flowers for Wedding Baby Shower Birthday Thanksgiving Christmas(Green)
Suncalla$16.4012 rev
woric 4 Rolls Sage Green Wrapping Paper Neutral Wrapping Paper with Stripe Polka Dot Check Beige Leaves Design for Birthday Baby Shower Wedding Bridal Shower-17 x 120 in Per Roll
woric$13.37135 rev
Trending
90-day click momentumDYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.904.9★
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)
DYSHIPEN$12.394.9★
woric 4 Rolls Sage Green Wrapping Paper Neutral Wrapping Paper with Stripe Polka Dot Check Beige Leaves Design for Birthday Baby Shower Wedding Bridal Shower-17 x 120 in Per Roll
woric$13.374.5★
Suncalla 16 Pcs Wrapping Paper Set 16 Inch x 16 ft Elegant Neutral Vintage Kraft Gift Wrapping Paper and Ribbon Tags Dried Flowers for Wedding Baby Shower Birthday Thanksgiving Christmas(Green)
Suncalla$16.404.7★
TIADYBOW Birthday Wrapping Paper Set 17 With Curling Ribbon Gift Bows Gift Tags Recyclable Gift Wrapping Birthday Baby Shower Handmade(16.5feet)
TIADYBOW$12.464.7★
What buyers say about gift wrapping set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“The colors are pretty”
“Used them for lots of gifts for two f my granddaughters”
“exactly as pictured”
“thick bag”
“Good sizes”
“Worth it”
“very cute designs”
“Good use for purpose”
“Not flimsy at all”
What buyers complain about
“it is very short”
“Not worth the price”
“The paper is very thick”
“This product is misleading”
“Really poor quality control”
“The only real issues I had was the card was flimsy. bent immediately”
“they dont work”
“no adhesive as others have mentioned”
“like candles or the handle breaks”
“not easy to fold”
Top return reasons
Common questions
- Is gift wrapping set profitable to sell on Amazon United States?
- The niche generates $10K/yr across 16 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the gift wrapping set niche?
- 12 brands and 14 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in gift wrapping set?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.8%.
- When does demand for gift wrapping set peak?
- Demand peaks in Nov–Dec; the busiest month runs 34.2× the quietest.
- What does it cost to enter the gift wrapping set niche?
- Listings span $5.87–$36.20; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.