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Gift Wrapping Kit

Maybe

The top 5 products take only 33% of clicks. But shoppers spend an estimated $15K a year here, so Gift Wrapping Kit is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$15K/yr87K searches / yr
90-day growth
+67.8%search demand this quarter
Competition
33%top-5 click share · 21 brands · 26 sellers

Flapen Score

Gift Wrapping Kit against its category

The dotted line is the Health & Household average. Past it, Gift Wrapping Kit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Wrapping Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Gift Wrapping Kit 87K times last year and spent an estimated $15K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+67.8%
Conversion, latest week
1.3%
Market size, estimated
$15Ka year
Peak month
December18.3× the quietest month
Top search term
gift wrapping kit17K searches a year

02 · Price

A sale here is worth $13.16.

Listings sell for $13.16 on average, from $5.94 to $18.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.16 that is $0 to $1K a year per listing.

Average price
$13.16under the $15 to $100 sweet spot
Price range
$5.94–$18.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #704 within Gift Wrap Paper. It carries 460 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#704in Gift Wrap Paper
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
35

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gift Wrapping Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

21 flat

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

33%

Top 20: 82%

Open market

32%

  • Brand 133%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Gift Wrapping Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.3×

Search terms

Top Gift Wrapping Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift wrapping kit17K/yr
  • wrapping paper with ribbon7K/yr
  • wrapping paper and ribbon7K/yr
  • gift wrap kit7K/yr
  • gift wrap sets4K/yr
  • wrapping paper and ribbon set5K/yr
  • wrapping paper set with ribbon5K/yr
  • wrapping set4K/yr
  • present wrapping kit3K/yr
  • christmas wrapping kit14K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Wrapping Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
1.7%of orders come back
“which is shorter than I expected”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gift Wrapping Kit questions

Answered from the same tracked data.