Gift Tags
MaybeAn estimated 1.2% of orders come back. But prices span $2.45–$14.51, mostly outside the sweet spot, so Gift Tags is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $1.1M/yr2.5M searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 61 sellers
Flapen Score
Gift Tags against its category
The dotted line is the Health & Household average. Past it, Gift Tags is stronger. Inside it, weaker.
Market
The Gift Tags market on Amazon at a glance
Shoppers on Amazon United States searched for Gift Tags 2.5M times last year and spent an estimated $1.1M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- December39.4× the quietest month
- Top search term
- gift tags652K searches a year
02 · Price
A sale here is worth $7.17.
Listings sell for $7.17 on average, from $2.45 to $14.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At $7.17 that is $14K to $18K a year per listing.
- Average price
- $7.17under the $15 to $100 sweet spot
- Price range
- $2.45–$14.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $14K–$18K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #345 within Gift Wrap Tags. It carries 1,944 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 4.4%
- Average rank
- #345in Gift Wrap Tags
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,944per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Gift Tags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
61
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
47%
Top 20: 86%
Open market
26%
- Brand 135%
- Brand 216%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Gift Tags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 39.4×
Search terms
Top Gift Tags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gift tags652K/yr
- gift tags with string attached170K/yr
- gift tags with string86K/yr
- gift tag78K/yr
- gift bag tags42K/yr
- name tags for gift bags33K/yr
- gift tag stickers104K/yr
- christmas tags304K/yr
- tags for gift bags28K/yr
- blank gift tags25K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Tags
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Tags questions
Answered from the same tracked data.









