Gift Tags
MaybeAn estimated 1.2% of orders come back. But prices span $2.45–$14.51, mostly outside the sweet spot, so Gift Tags is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $1.1M/yr2.5M searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 61 sellers
Flapen Score
Gift Tags against its category
The dotted line is the Health & Household average. Past it, Gift Tags is stronger. Inside it, weaker.
Market
The Gift Tags market on Amazon at a glance
Shoppers on Amazon United States searched for Gift Tags 2.5M times last year and spent an estimated $1.1M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- December39.4× the quietest month
- Top search term
- gift tags652K searches a year
02 · Price
A sale here is worth $7.17.
Listings sell for $7.17 on average, from $2.45 to $14.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At $7.17 that is $14K to $18K a year per listing.
- Average price
- $7.17under the $15 to $100 sweet spot
- Price range
- $2.45–$14.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $14K–$18K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #345 within Gift Wrap Tags. It carries 1,944 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 4.4%
- Average rank
- #345in Gift Wrap Tags
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,944per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Gift Tags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SallyFashion 100pcs Gift Tags with String Attached 1.7 x 2.8 inch Kraft Paper Hang Tags for Clothes DIY Crafts Wedding Holiday (Brown)
- Price
- $5.50
- Rating
- 4.8/5
- Reviews
- 13,612
- Age
- 10y ago

Avery Strung Marking Tags with String Attached Gift Tags with String Attached 1.75 x 1.09 in Pack of 100 (6732)
- Price
- $2.45
- Rating
- 4.8/5
- Reviews
- 6,313
- Age
- 15y ago

SallyFashion 100 PCS Gift Tags with String Attached 1.6x2.8 inch Colored Gift Tags for Presents DIY Crafts Clothes Holiday Wedding Party Favors
- Price
- $5.48
- Rating
- 4.7/5
- Reviews
- 938
- Age
- 4y ago

SallyFashion 100pcs Gift Tags with String Attached 1.7 x 2.8 inch Kraft Paper Hang Tags for Clothes DIY Crafts Wedding Holiday (White)
- Price
- $5.77
- Rating
- 4.8/5
- Reviews
- 13,612
- Age
- 4y ago

SUNCOLOR 100 PCS 3.5 x 2 Inches White Paper Gift Tags with String for Christmas Wedding Party Favors
- Price
- $5.44
- Rating
- 4.8/5
- Reviews
- 200
- Age
- 2y ago
Trending
estimated 90-day click momentum
Proprobag Kraft Paper Gift Tags with String 1.7 x 2.8 inch 100 Pieces for Clothes DIY Crafts Wedding Holiday
- Price
- $4.06
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago

BEISHIDA 100pcs Blank Gift Tags Hollow Heart White Kraft Paper Tags with String for Mothers Day Valentines Day Birthday Wedding Baby Shower Favors DIY Craft Gift Packing Business-1.6 X 3.6in
- Price
- $6.90
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 10mo ago

AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Mothers Day Bridal Baby Shower Birthday Wedding Party Favors Supplies(Cozy Elegant Style)
- Price
- $8.31
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 10mo ago

AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Christmas Bridal Baby Shower Birthday Wedding Holiday Party Favors Supplies(Boho Artsy Style)
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 1y ago

50 Gold Foil Thank You Gift Tags by ThreeKin 2.5 x 2.5 Elegant Pre-Punched Hole Hanging Tags for Gifts & Favors - Perfect for Weddings Baby Showers Parties Holidays Anniversaries Celebrations
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 2y ago
Newest
by launch date
Proprobag Kraft Paper Gift Tags with String 1.7 x 2.8 inch 100 Pieces for Clothes DIY Crafts Wedding Holiday
- Price
- $4.06
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 8mo ago

AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Mothers Day Bridal Baby Shower Birthday Wedding Party Favors Supplies(Cozy Elegant Style)
- Price
- $8.31
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 10mo ago

BEISHIDA 100pcs Blank Gift Tags Hollow Heart White Kraft Paper Tags with String for Mothers Day Valentines Day Birthday Wedding Baby Shower Favors DIY Craft Gift Packing Business-1.6 X 3.6in
- Price
- $6.90
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 10mo ago

AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Christmas Bridal Baby Shower Birthday Wedding Holiday Party Favors Supplies(Boho Artsy Style)
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 1y ago

50-Pack Gift Tags - A Gift for You | Holiday Christmas Gifts and Birthday Tags | Personalized Labels for Presents | Women-Owned Business
- Price
- $9.09
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
61
Est. top-5 brand share
70%
Top 20: 99%
Est. top-5 click share
47%
Top 20: 86%
Open market
26%
- SallyFashion35%
- Avery16%
- Hallmark8%
- AmazingSpark6%
- Anwyll5%
- SUNCOLOR4%
Demand
Gift Tags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 39.4×
Search terms
Top Gift Tags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gift tags652K/yr
- gift tags with string attached170K/yr
- gift tags with string86K/yr
- gift tag78K/yr
- gift bag tags42K/yr
- name tags for gift bags33K/yr
- gift tag stickers104K/yr
- christmas tags304K/yr
- tags for gift bags28K/yr
- blank gift tags25K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Tags
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Tags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









