Is gift tag stickers profitable to sell on Amazon United States?

The niche generates $50K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).

How competitive is the gift tag stickers niche?

21 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in gift tag stickers?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 0.9%.

When does demand for gift tag stickers peak?

Demand peaks in Nov–Dec; the busiest month runs 62.8× the quietest.

What does it cost to enter the gift tag stickers niche?

Listings span $2.45–$10.54; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.

gift tag stickers

Skip it

Prices mostly outside the sweet spot ($2.45–$10.54) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,742.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.90

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$50K

$50K/yr · 101K searches

Price range

Bad$2.45–$10.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, gift tag stickers is a $50K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

51%

Top 20: 89%

Open market

37%

Hallmark31%
SallyFashion9%
Besttile6%
auroray6%
Well Tile6%
Avery4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -11.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 62.8×

Open Trend

Top gift tag stickers search terms

gift labels56K/yr -13.4%5.3% conv.
gift stickers labels for presents29K/yr -4.5%6.7% conv.
sticker gift tags16K/yr -18.8%5.9% conv.

All search terms

Top gift tag stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hallmark Gift Tag Stickers - All Occasion (80 Labels 5 Designs) for Birthdays Engagements Weddings Baby Showers Any Occasion

Hallmark$5.034.7★1,398 rev

Hallmark Gift Tags and Stickers (64 Stickers 8 Tags 8 Mini Notecards) for Valentines Day Birthdays Weddings Graduations Bridal Showers

Hallmark$8.674.6★68 rev

300 Pcs Happy Birthday Gift Tags Name Tags Stickers 1.5 x 2 Inch - Rectangle Happy Birthday to from Gift Labels for Birthdays Party Favors Shower Christmas Festival Holiday Presents 6 Designs

Well Tile$5.424.8★374 rev

SallyFashion 100pcs Gift Tags with String Attached 1.7 x 2.8 inch Kraft Paper Hang Tags for Clothes DIY Crafts Wedding Holiday (Brown)

SallyFashion$5.504.8★13,612 rev

Avery Strung Marking Tags with String Attached Gift Tags with String Attached 1.75 x 1.09 in Pack of 100 (6732)

Avery$2.454.8★6,313 rev

Newest

by launch date

Trazzo Gift Tag Stickers Self-Adhesive Gift Name Tags with 6 Cute Designs for Birthday Gifts Holiday Wrapping Classroom Favors and Everyday Gifting 200PCS to from Gift Label Stickers

Trazzo$9.00601 rev

3mo ago

315 Pcs to from Stickers for Gifts 2.5 Inch Gift Tag Stickers Colorful Circle Present Pastel Sticker Back to School Self-Adhesive Blank Labels Envelope Sticker for Party Favors Marking 9 Colors

Fibraze$8.760 rev

5mo ago

720pcs Kraft Self-Adhesive Gift Tags Name Jar Labels Stickers 1.22 inch

Volokitx$6.2014 rev

6mo ago

600 PCS Gift Tag Stickers 1.18 x 2 Festivals Gift Sticker Brown Kraft to and from Gifts Labels Adhesive Gifts Labels Sticker Holiday Present Sticker

Huxowni$5.9632 rev

6mo ago

Happy Birthday Gift Tags Stickers 150 PCS Gift Tags Stickers for Presents 10 Sheets Self Adhesive to from Name Tag Labels Sticker Birthday Present Label for Box Cards Envelope Gifts Wrapping

Linsuminn$5.3913 rev

11mo ago

What buyers say about gift tag stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent quality”

Adhesion/Stickiness13%

“the adhesive sticks well”

Advertised Vs Actual Product11%

“As described”

Ease Of Use11%

“~ Easy to remove”

Size-Overall10%

“Perfect size”

Value For Money9%

“Good Value”

Color7%

“Love the colors”

Gifting Purpose3%

“Great for kids class gifts”

Durability3%

“durable”

Design-Overall2%

“Nice design”

What buyers complain about

Size-Overall18%

“The only thing to pay attention to is the size”

Adhesion/Stickiness12%

“some dont stick”

Ease Of Use5%

“It's difficult to get them completely off”

Quality-Overall4%

“Is not the best”

Eco Friendliness4%

“The only downside is that they could be more eco-friendly”

Strength3%

“Strings could be stronger, very flimsy”

Color3%

“Color a little off”

Brightness/Shine/Glow3%

“definitely not as bright as I expected”

Thickness2%

“These are thin”

Paper Quality2%

“since the paper absorbs quickly”

Top return reasons

Size-Overall68%

Value For Money9%

Adhesion/Stickiness4%

Advertised Vs Actual Product4%

Color3%

Quality-Overall2%

Defective Material/Parts2%

Functionality-Overall1%

Compatibility-Overall1%

Thin1%

Common questions

Is gift tag stickers profitable to sell on Amazon United States?: The niche generates $50K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).
How competitive is the gift tag stickers niche?: 21 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in gift tag stickers?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 0.9%.
When does demand for gift tag stickers peak?: Demand peaks in Nov–Dec; the busiest month runs 62.8× the quietest.
What does it cost to enter the gift tag stickers niche?: Listings span $2.45–$10.54; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.

gift tag stickers