Skip to content

Gift Card Holder

Maybe

The top 5 brands take only 34% of clicks. But buyers convert on only 2.0% of searches, so Gift Card Holder is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$416K/yr2.1M searches / yr
90-day growth
+41.3%search demand this quarter
Competition
34%top-5 click share · 54 brands · 72 sellers

Flapen Score

Gift Card Holder against its category

The dotted line is the Health & Household average. Past it, Gift Card Holder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Card Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Gift Card Holder 2.1M times last year and spent an estimated $416K. The top 5 brands take 34% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+41.3%
Conversion, latest week
2.0%
Market size, estimated
$416Ka year
Peak month
December17.9× the quietest month
Top search term
gift card holder894K searches a year

02 · Price

A sale here is worth $10.06.

Listings sell for $10.06 on average, from $4.09 to $29.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $10.06 that is $13K to $15K a year per listing.

Average price
$10.06under the $15 to $100 sweet spot
Price range
$4.09–$29.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$13K–$15K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #303 within Gift Card Holders. It carries 2,027 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#303in Gift Card Holders
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,027per listing
Listings tracked
60

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Gift Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

72

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

34%

Top 20: 62%

Open market

62%

  • Brand 112%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Gift Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.9×

Search terms

Top Gift Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift card holder894K/yr
  • gift card box361K/yr
  • gift card holders177K/yr
  • gift card holders unique140K/yr
  • gift card boxes140K/yr
  • gift card holder box35K/yr
  • gift card box holder28K/yr
  • gift card gift box28K/yr
  • box for gift cards14K/yr
  • cute gift card holder15K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Card Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.0%of orders come back
“To small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gift Card Holder questions

Answered from the same tracked data.