Skip to content

Gift Boxes for Cookies

Fail

Shoppers spend an estimated $7K a year here, so Gift Boxes for Cookies is a Fail.

Flapen Score
32
32 / 100
Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 49
Market size
$7K/yr23K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
58%top-5 click share · 11 brands · 13 sellers

Flapen Score

Gift Boxes for Cookies against its category

The dotted line is the Health & Household average. Past it, Gift Boxes for Cookies is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Boxes for Cookies market on Amazon at a glance

Shoppers on Amazon United States searched for Gift Boxes for Cookies 23K times last year and spent an estimated $7K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
2.3%
Market size, estimated
$7Ka year
Peak month
December22.7× the quietest month
Top search term
gift boxes for cookies16K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $6.19 to $25.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.36 that is $0 to $1K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$6.19–$25.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #240 within Gift Boxes. It carries 858 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#240in Gift Boxes
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
858per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gift Boxes for Cookies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

13

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • Brand 124%
  • Brand 216%
  • Brand 315%
  • Brand 412%
  • Brand 510%
  • Brand 65%

Demand

Gift Boxes for Cookies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 22.7×

Reviews and returns

What reviews say buyers love and hate about Gift Boxes for Cookies

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
3.0%of orders come back
“the cookie bags are extremely small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gift Boxes for Cookies questions

Answered from the same tracked data.