Gift Box
MaybeShoppers spend an estimated $5.1M a year here. But demand is soft, at -2.4% this quarter, so Gift Box is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $5.1M/yr13.0M searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 41%top-5 click share · 33 brands · 53 sellers
Flapen Score
Gift Box against its category
The dotted line is the Health & Household average. Past it, Gift Box is stronger. Inside it, weaker.
Market
The Gift Box market on Amazon at a glance
Shoppers on Amazon United States searched for Gift Box 13.0M times last year and spent an estimated $5.1M. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 13.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.
- Searches, last 12 months
- 13.0M
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $5.1Ma year
- Peak month
- December3.9× the quietest month
- Top search term
- gift box2.0M searches a year
02 · Price
A sale here is worth $15.34.
Listings sell for $15.34 on average, from $5.03 to $37.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $15.34 that is $123K to $153K a year per listing.
- Average price
- $15.34inside the $15 to $100 sweet spot
- Price range
- $5.03–$37.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $123K–$153K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #44 within Gift Boxes. It carries 3,230 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #44in Gift Boxes
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,230per listing
- Listings tracked
- 46
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gift Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RYDDOY Black Gift Box 9.5x6x3 Gift boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift Packging
- Price
- $5.72
- Rating
- 4.6/5
- Reviews
- 4,851
- Age
- 4y ago

LIFELUM Gift Box 13.5x10x4 Large Gifts Box with Magnetic Lids Black Gift Boxes for Birthday Christmas Wedding gifts Contains Card Ribbon Filler
- Price
- $10.46
- Rating
- 4.6/5
- Reviews
- 2,999
- Age
- 4y ago

Rsgift White Gift Box with Lids 9.7x7.2x3.3 Inch Gift Boxes for Presents Magnetic Closure boxes for Wedding Birthday Graduation Packaging
- Price
- $6.16
- Rating
- 4.6/5
- Reviews
- 3,383
- Age
- 5y ago

Amazon Basics Cardboard Moving Boxes for Packing and Shipping Medium Size 18 x 14 x 12 Brown 10-Pack
- Price
- $23.92
- Rating
- 4.6/5
- Reviews
- 13,271
- Age
- 6y ago

BOX USA Moving Boxes Medium 18L x 14W x 12H 10-Pack | Corrugated Cardboard Box for Packing Shipping and Storage 18x14x12 181412
- Price
- $21.88
- Rating
- 4.6/5
- Reviews
- 5,683
- Age
- 8y ago
Trending
estimated 90-day click momentum
LFBOX Floral Gift Box with Magnetic Lids 13.8x8.3x4.4 in Large Bridesmaid Proposal Boxes Rectangle Wedding Decorative Storage Box 1 Pack
- Price
- $9.91
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

Amazon Basics Cardboard Moving Boxes for Packing and Shipping Medium Size 18 x 14 x 12 Brown 10-Pack
- Price
- $23.92
- Rating
- 4.6/5
- Reviews
- 13,271
- Age
- 6y ago

12x9x4 Shipping Boxes Set of 5 White Corrugated Cardboard Box Literature Mailer
- Price
- $14.95
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 1y ago

Hallmark Medium Gift Box with Lid and Shredded Paper Fill (Black 7 inch Box) for Weddings Graduations Birthdays Fathers Day Groomsmen Gifts All Occasion
- Price
- $8.82
- Rating
- 4.7/5
- Reviews
- 16,510
- Age
- 7y ago

ZICOTO Decorative Photo Storage Box with Lid - A Beautiful Linen Organizer Perfect to Safely Store Your Pictures Documents Scrapbooking Supplies Keepsakes and Other Memories in Style
- Price
- $17.62
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 2y ago
Newest
by launch date
LFBOX Floral Gift Box with Magnetic Lids 13.8x8.3x4.4 in Large Bridesmaid Proposal Boxes Rectangle Wedding Decorative Storage Box 1 Pack
- Price
- $9.91
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles Sturdy & Durable Clothes Storage Bags Totes Bins Blue Packing Moving Boxes for College Supplies Dark Blue
- Price
- $25.75
- Rating
- 4.8/5
- Reviews
- 10,978
- Age
- 1y ago

DRASTAR Wooden Keepsake Box Large Acacia Storage Memory Box with a Hinged Lid for Crafts and Photo Storage
- Price
- $30.09
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 1y ago

12x9x4 Shipping Boxes Set of 5 White Corrugated Cardboard Box Literature Mailer
- Price
- $14.95
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 1y ago

Hallmark White Gift Boxes Assorted Sizes (12 Boxes with Lids: 4 Small 11 4 Medium 14 4 Large 16) for Valentines Day Birthdays Mothers Day Baby Showers and More
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
53
Est. top-5 brand share
50%
Top 20: 89%
Est. top-5 click share
41%
Top 20: 78%
Open market
45%
- RYDDOY16%
- Amazon Basics10%
- LIFELUM9%
- Rsgift8%
- BOX USA7%
- Hallmark5%
Demand
Gift Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.9×
Search terms
Top Gift Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gift box2.0M/yr
- shipping boxes1.4M/yr
- box1.3M/yr
- boxes954K/yr
- keepsake box687K/yr
- gift boxes1.6M/yr
- gift boxes with lids435K/yr
- cardboard boxes491K/yr
- memory box464K/yr
- decorative box442K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Box
We read the reviews and the return reasons for every product selling here.
“Small size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









