Skip to content

Gift Box

Maybe

Shoppers spend an estimated $5.1M a year here. But demand is soft, at -2.4% this quarter, so Gift Box is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$5.1M/yr13.0M searches / yr
90-day growth
-2.4%search demand this quarter
Competition
41%top-5 click share · 33 brands · 53 sellers

Flapen Score

Gift Box against its category

The dotted line is the Health & Household average. Past it, Gift Box is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Box market on Amazon at a glance

Shoppers on Amazon United States searched for Gift Box 13.0M times last year and spent an estimated $5.1M. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 13.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
13.0M
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
2.6%
Market size, estimated
$5.1Ma year
Peak month
December3.9× the quietest month
Top search term
gift box2.0M searches a year

02 · Price

A sale here is worth $15.34.

Listings sell for $15.34 on average, from $5.03 to $37.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $15.34 that is $123K to $153K a year per listing.

Average price
$15.34inside the $15 to $100 sweet spot
Price range
$5.03–$37.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
8,000–10,000
Revenue per listing a year
$123K–$153K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #44 within Gift Boxes. It carries 3,230 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#44in Gift Boxes
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,230per listing
Listings tracked
46

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

53

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

41%

Top 20: 78%

Open market

45%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.9×

Search terms

Top Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift box2.0M/yr
  • shipping boxes1.4M/yr
  • box1.3M/yr
  • boxes954K/yr
  • keepsake box687K/yr
  • gift boxes1.6M/yr
  • gift boxes with lids435K/yr
  • cardboard boxes491K/yr
  • memory box464K/yr
  • decorative box442K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Box

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Strength”
15%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Small size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gift Box questions

Answered from the same tracked data.