Gift Bags
PassGift Bags scores 71 out of 100, a Pass. Shoppers spend an estimated $13.2M a year here, search demand grew +17.6% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 14,768 Health & Household niches · +22 vs the category median of 4971
- Market size
- $13.2M/yr18.4M searches / yr
- 90-day growth
- +17.6%search demand this quarter
- Competition
- 14%top-5 click share · 98 brands · 140 sellers
Flapen Score
Gift Bags against its category
The dotted line is the Health & Household average. Past it, Gift Bags is stronger. Inside it, weaker.
Market
The Gift Bags market on Amazon at a glance
Shoppers on Amazon United States searched for Gift Bags 18.4M times last year and spent an estimated $13.2M. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 18.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.
- Searches, last 12 months
- 18.4M
- Growth, 90 days vs prior 90
- +17.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $13.2Ma year
- Peak month
- December7.6× the quietest month
- Top search term
- gift bags5.3M searches a year
02 · Price
A sale here is worth $10.91.
Listings sell for $10.91 on average, from $3.47 to $39.86. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 6,000 to 8,000 of them. At $10.91 that is $65K to $87K a year per listing.
- Average price
- $10.91under the $15 to $100 sweet spot
- Price range
- $3.47–$39.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $65K–$87K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #248 within Gift Bags. It carries 2,432 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #248in Gift Bags
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 2,432per listing
- Listings tracked
- 173
04 · Newcomers
25 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Gift Bags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
98 rising
Sellers
140
Top-5 brand share
32%
Top 20: 65%
Top-5 click share
14%
Top 20: 41%
Open market
64%
- Brand 110%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Gift Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Gift Bags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gift bags5.3M/yr
- gift bag2.2M/yr
- small gift bags1.6M/yr
- goodie bags1.2M/yr
- party favor bags1.0M/yr
- gift bags with handles1.0M/yr
- birthday bag648K/yr
- paper bags695K/yr
- gift bags bulk582K/yr
- birthday gift bag612K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Bags
We read the reviews and the return reasons for every product selling here.
“Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Bags questions
Answered from the same tracked data.