gift bags
Launch itA $13.2M/yr market growing +17.6% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$13.2M$13.2M/yr · 18.4M searches
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.47–$39.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,432.34avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gift bags is a $13.2M/yr Amazon United States market (18.4M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 71/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 1.0M–1.0M
- avg 6,000–8,000/product
- Revenue / yr
- $10.9M–$10.9M
- units × avg price
- Launch success
- 78%
- 25 of 32 new (360d)
- Conversion rate
- 6.6%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.8%
- Avg brand age
- 33 months
- Avg seller age
- 151 days
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
98 rising
Sellers
140
Top-5 brand share
32%
Top 20: 65%
Top-5 click share
14%
Top 20: 41%
Open market
64%
- Hallmark10%
- qiqee7%
- RACETOP6%
- woric5%
- Loveinside4%
- SUNCOLOR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 173 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOPDesign Embroidery Initial Canvas Tote Bag Personalized Present Suitable for Wedding Birthday Beach Holiday is a Great Gift Women Mom Teachers Friends Bridesmaids (Letter K)
TOPDesign$17.774.8★24,737 rev
woric Pink Gift Bags with Handles 14 Medium Gift Bags with Tissue Paper 2 Pcs Pink Bags with 4 Tissue Paper and 2 Cards for Baby Shower Wedding Bridal Shower Birthday Party
woric$6.944.7★1,363 rev
BLEWINDZ 32 Pieces Gift Bags with 32 Tissues 8 Colors Party Favor Bags with Handles Rainbow Gift Bag for Wedding Birthday Party Supplies and Gifts
BLEWINDZ$13.694.7★4,658 rev
SUNCOLOR 24-Pack Rainbow Gift Bags with Handles 8 Multi-Color Paper Party Favor Bags for Goodies. Birthdays Events Classrooms & Celebrations
SUNCOLOR$7.844.7★1,994 rev
Kopokita 30PCS Party Favor Goodie Bags Goody Treat Small Gift Bags for Kids Birthday Party
Kopokita$5.024.8★1,990 rev
Newest
by launch date
TimEmbrace 32Pk Small Party Favor Goodie Bags 8-Color Kids Birthday Gift
TimEmbrace$5.1732 rev
Addblu 2 Pack Large Gift Bags with Handles & Tissue Papers 12.6104 Inches Thank You Gift Bags with Cards for Mothers Day Birthday Baby Shower Wedding & Bridesmaids (Champagne Gift Bag 2 PCS)
Addblu$6.6472 rev
HairChrysm 12 Pack Clear Gift Bags with Handles 5.1 L x 2.75 W x 5.9 H - Small Plastic Party Favors Bags for Wedding Birthday Baby Shower Includes Gift Tags & Ribbon Candy Tote Goodie Bag Bulk
HairChrysm$7.1658 rev
Paper Gift Bags with Ribbon Handles: 8 Pack Small Gift Bags 8 Assorted Colors Bulk with 16 Tissue Paper Reusable & Durable Holiday Gift Wrap Bags for Birthdays Christmas Wedding Party Favors (7.28x5.91x3.54 in Small Size)
Bloomkado$9.9791 rev
Yixiang Birthday Gift Bag 13 Pink Happy Birthday Gift Bag Set with Tissue Paper & Greeting Card Ideal for Women Girls
Yixiang$3.47164 rev
Trending
90-day click momentumHairChrysm 12 Pack Clear Gift Bags with Handles 5.1 L x 2.75 W x 5.9 H - Small Plastic Party Favors Bags for Wedding Birthday Baby Shower Includes Gift Tags & Ribbon Candy Tote Goodie Bag Bulk
HairChrysm$7.164.5★
BeeGreen Embroidery Initial Canvas Tote Bag Monogram Personalized Gifts Bags for Birthday Beach Wedding Work Large Unique Baskets for Women Teacher Mom Friend Bride Bridesmaids Sister Nurse M
BeeGreen$17.134.8★
MESHA Gift Bags Set with handles and Bow Ribbon 2 Greeting Cards and 1 Matching Envelope with 4 Tissue Paper 1Pcs Champagne Luxury Portable Paper Gift Bag for Baby Shower Birthday Party Favor Wedding Graduation Mothers Fathers Day
MESHA$4.504.4★
TimEmbrace 32Pk Small Party Favor Goodie Bags 8-Color Kids Birthday Gift
TimEmbrace$5.174.9★
Addblu 2 Pack Large Gift Bags with Handles & Tissue Papers 12.6104 Inches Thank You Gift Bags with Cards for Mothers Day Birthday Baby Shower Wedding & Bridesmaids (Champagne Gift Bag 2 PCS)
Addblu$6.644.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Great gift”
“True to size”
“Color is accurate”
“very affordable”
“As Advertised”
“Not flimsy”
“durable material”
“the designs are cute”
“They are also handy”
What buyers complain about
“Big”
“Cheap quality”
“Fake advertising”
“Colors are off”
“The material is thicker than I expected”
“Not worth money”
“Not as strong”
“Rips easily”
“Handle on the bag would not stay on”
“Weird smell”
Top return reasons
Common questions
- Is gift bags profitable to sell on Amazon United States?
- The niche generates $13.2M/yr across 173 tracked products. 25 of 32 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Launch it (71/100).
- How competitive is the gift bags niche?
- 98 brands and 140 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in gift bags?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for gift bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the gift bags niche?
- Listings span $3.47–$39.86; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 2,432 reviews — the moat a new listing must climb.
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