Is gift bag multipacks assorted sizes profitable to sell on Amazon United States?

The niche generates $50K/yr across 35 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the gift bag multipacks assorted sizes niche?

16 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in gift bag multipacks assorted sizes?

Top complaints mined from reviews: Size-Overall, Handle Quality, Color. The return rate is 0.9%.

What does it cost to enter the gift bag multipacks assorted sizes niche?

Listings span $6.94–$35.94; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.

gift bag multipacks assorted sizes

Worth a look

Shows searches that convert (13.0% search→purchase), but a small market ($50K/yr) keeps it on the watch list.

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great276

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$6.94–$35.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 23K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, gift bag multipacks assorted sizes is a $50K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

gift bag multipacks assorted sizes market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $21K–$25K; units × avg price
Conversion rate: 13.0%
Avg BSR: #2,054
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 8.7%
Avg brand age: 30 months
Avg seller age: 214 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

16%

MUMULULU26%
KEEPARTY18%
Plauthus11%
Mr. Pen10%
Hallmark9%
qiqee8%
Open — no brand owns it (10 brands, 16%)

Demand

Weekly Amazon search volume, last 20 weeks — -20.7% search growth over the last 90 days.

Open Trend

Top gift bag multipacks assorted sizes search terms

gift bag multipacks assorted sizes14K/yr -37.1%6.1% conv.
different size gift bags5K/yr +23.6%4.0% conv.
gift bag assortment different sizes3K/yr +7.4%10.2% conv.

All search terms

Top gift bag multipacks assorted sizes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Pack Gift Bags Assorted Sizes and Designs Gift Bags Bulk with Tissue Paper (5 Medium 8 4 Large 11 3 Extra Large 14) for Birthday Baby Showers Bridal Showers Easter Day Any Occasion

Plauthus$17.084.7★619 rev

MUMULULU 28 PCS Assorted Sizes Gift Bags 14 Gift Bags 4 Sizes 14 Tissue Papers 7 Color Bulk Perfect for Birthday Weddings Partie and Holidays and Multiple Colors Available

MUMULULU$15.064.7★40 rev

Hallmark Recyclable Gift Bags Assorted Sizes (8 Pack) Pastel Colors

Hallmark$11.614.6★1,258 rev

Mr. Pen- Paper Gift Bags with Handles Assorted Sizes 8 Pack

Mr. Pen$8.574.6★109 rev

KEEPARTY 30 PCS Assorted Sizes Gift Bags Bulk Perfect for Weddings Partie and Holidays 4 Sizes and Multiple Colors Available

KEEPARTY$17.394.6★57 rev

Newest

by launch date

KEEPARTY 70 PCS Assorted Sizes Gift Bags with Handles Includes 35 Gift Bags 5 Sizes Multiple Colors 35 Tissue Papers 7 Color Bulk Perfect for Party Wedding Holiday and Gift Giving

KEEPARTY$19.0557 rev

5mo ago

Birthday Gift Bags 6-Pack Kraft Paper with Gold Foil 3D Design - Assorted Sizes for Different Gifts Includes Bonus Multi-Color Wrapping Paper | Perfect for Friends Colleagues Family & Parents | Reusable Party Favors for Birthdays & Celebrations (Purple)

suosicn$6.9453 rev

7mo ago

MUMULULU 56 PCS Assorted Sizes Gift Bags 28 Gift Bags 4 Sizes 28 Tissue Papers 7 Color Bulk Perfect for Birthdays Weddings Parties Holidays 4 Sizes Multiple Colors

MUMULULU$18.5410 rev

10mo ago

MUMULULU 10 Pack Gift Bags Assorted Sizes Paper Gift Bags with Handle and Tissue Paper for Birthday Party Baby Shower Wedding Holiday Presents

MUMULULU$11.0311 rev

11mo ago

qiqee Medium Size Paper Gift Bags With Handles 10.6x8.3x4.3 16 Solid Colors Party Favor Bags16-Packs

qiqee$11.72425 rev

11mo ago

What buyers say about gift bag multipacks assorted sizes

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Bright colors”

Quality-Overall16%

“Good quality very strong”

Value For Money13%

“Great Value”

Size-Overall12%

“Good size”

Gifting Purpose11%

“Overall, we are thrilled with this gift pack”

Strength7%

“Very sturdy and good quality thick material”

Advertised Vs Actual Product4%

“Better than Expected”

Durability3%

“The bags are durable”

Design-Overall3%

“the designs are cute”

Ease Of Use3%

“Convenient to have on hand”

What buyers complain about

Size-Overall26%

“the sheets are really small”

Handle Quality8%

“Terrible quality, handle broke off immediately”

Color8%

“The colors dont all match the bags perfectly”

Advertised Vs Actual Product6%

“Not as described”

Thickness4%

“The paper is thick”

Strength4%

“not like the flimsy gift bags that rip the second you put something in them”

Value For Money3%

“They look so much more expensive than the cost”

Quality-Overall2%

“Low quality”

Flatness0%

“These came flat”

Smell0%

“I detest wrapping because I stink at it”

Top return reasons

Size-Overall62%

Color9%

Value For Money7%

Advertised Vs Actual Product6%

Quality-Overall5%

Handle Quality2%

Material Quality1%

Strength1%

Thin1%

Design-Overall1%

Common questions

Is gift bag multipacks assorted sizes profitable to sell on Amazon United States?: The niche generates $50K/yr across 35 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the gift bag multipacks assorted sizes niche?: 16 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in gift bag multipacks assorted sizes?: Top complaints mined from reviews: Size-Overall, Handle Quality, Color. The return rate is 0.9%.
What does it cost to enter the gift bag multipacks assorted sizes niche?: Listings span $6.94–$35.94; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.