ghost protein bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$19.65avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.08–$28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,464.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 70K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ghost protein bar is a $89K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
ghost protein bar market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $118K–$157K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 16.2%
- Avg brand age
- 66 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- GHOST53%
- Pure Protein45%
- Built Bar2%
Demand
Weekly Amazon search volume, last 23 weeks — -4.9% search growth over the last 90 days.Top ghost protein bar search terms
- ghost protein bar31K/yr
- ghost protein bars11K/yr
- pure protein galactic brownie10K/yr
- pure protein bars galactic brownie5K/yr
- galactic brownie protein bar4K/yr
- pure protein galactic brownie bars2K/yr
- pure protein brownie2K/yr
- pure protein cosmic brownie2K/yr
- cosmic brownie protein bar3K/yr
Top ghost protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$15.104.3★1,741 rev
GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.923.4★41 rev
GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.033.0★15 rev
GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.863.2★10 rev
Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$13.594.4★15,563 rev
Newest
by launch dateGHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.9241 rev
GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.0315 rev
GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.8610 rev
GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz
GHOST$10.1341 rev
Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.
Pure Protein$5.08590 rev
Trending
90-day click momentumGHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.863.2★
GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.923.4★
GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.033.0★
GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz
GHOST$10.133.4★
BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
Built Bar$28.164.5★
What buyers say about ghost protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious treat”
“high in protein”
“Variety of flavors”
“Interesting texture”
“with a nice balance of sweetness without being overly strong”
“GREAT PRICE”
“Excellent product”
“It's satisfying to chew”
“Soft texture”
“Filling and so handy”
What buyers complain about
“Tastes like cardboard”
“No Protein Taste: They don't have that chemical or powdery lingering flavor”
“Not appetizing”
“Too expensive”
“Terrible texture”
“Tough to chew”
“Bars keep getting smaller”
“Arrived melted”
“This bar is very tough”
“Too sweet”
Top return reasons
Common questions
- Is ghost protein bar profitable to sell on Amazon United States?
- The niche generates $89K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the ghost protein bar niche?
- 3 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ghost protein bar?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- What does it cost to enter the ghost protein bar niche?
- Listings span $5.08–$28.16; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.