ghost plates
Worth a lookShows a thin review moat (53 avg reviews), but a small market ($16K/yr) keeps it on the watch list.
Review moat
Incredible52.86avg incumbent reviews — the moat a new listing must climb
Growth
Great+108.4%90-day search growth — must beat 0% to launch
Avg price
Great$18.08avg listing price — sweet spot $15–$100
Price range
Good$7.52–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, ghost plates is a $16K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ghost plates market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #4,092
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 37.1%
- Avg brand age
- 21 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
42%
Top 20: 100%
Open market
16%
- JarThenaAMCS31%
- Whaline28%
- Fuutreo8%
- Cheerland7%
- Hpscdyo6%
- Yungyan4%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +108.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 30.3×
Top ghost plates search terms
- ghost plates24K/yr
- pink halloween plates10K/yr
- ghost plate6K/yr
- ghost paper plates8K/yr
- cute halloween plates4K/yr
- pink ghost plates4K/yr
- ghost plates and napkins5K/yr
Top ghost plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JarThenaAMCS 48Pcs Halloween Paper Plates Pink Ghost Disposable Plates 7 Inch & 9 Inch Decorative Dinner Plates for Trick or Treat Birthday Party Supplies
JarThenaAMCS$15.884.9★24 rev
Whaline 40 Pcs Halloween Ghost Paper Plates Iridescent Cute Boo Disposable Plates Foil Ghost Halloween Party Tableware for Birthday Baby Shower Table Decor Supplies
Whaline$15.265.0★11 rev
JarThenaAMCS 50Pcs Summer Halloween Paper Plates Pink Bow Ghost Disposable Plate Cute Boo Dinner Plate for Halloween Baby Shower Party Table Decor 10.6 x 8.7 Inch
JarThenaAMCS$18.114.5★13 rev
Fuutreo 96 Pcs Halloween Ghost Party Tableware Supplies Including 48 Pcs Halloween Guest Napkins 24 Pcs Ghost Shaped Plates 24 Pcs 9 oz Disposable Ghost Paper Cups Serve for 24 Guests Halloween Party
Fuutreo$21.303.7★23 rev
Cheerland Pastel Halloween Paper Plates Cute Ghost Party Decorations Pastelween Disposable Tableware for Spooky Birthday Baby Shower Trick or Treat Classroom Summerween Party Supplies 24pcs
Cheerland$13.944.8★7 rev
Newest
by launch date
Whaline 24 Pcs Halloween Ghost Paper Plates Boo Ghost Disposable Dinner Plates Spooky Boho 6 Pastel Colors Tableware for Birthday Baby Shower Party Supplies Table Decor 7.6 x 9.6 In
Whaline$9.422 rev
JarThenaAMCS 50Pcs Summer Halloween Paper Plates Pink Bow Ghost Disposable Plate Cute Boo Dinner Plate for Halloween Baby Shower Party Table Decor 10.6 x 8.7 Inch
JarThenaAMCS$18.1113 rev
Hpscdyo 180Pcs Halloween Ghost Party Supplies Paper Plates and Napkins Serve 60 Disposable Tableware Set for Birthday Party Decorations Game Day Family Holiday Sports Events
Hpscdyo$19.30447 rev
Whaline 40 Pcs Halloween Ghost Paper Plates Iridescent Cute Boo Disposable Plates Foil Ghost Halloween Party Tableware for Birthday Baby Shower Table Decor Supplies
Whaline$15.2611 rev
Whaline 40 Pcs Halloween Ghost Paper Plates Black White Cute Ghost Disposable Plates 9 Inch Party Tableware for Trick or Treat Birthday Baby Shower Table Decor Supplies
Whaline$13.761 rev
Trending
90-day click momentumHpscdyo 180Pcs Halloween Ghost Party Supplies Paper Plates and Napkins Serve 60 Disposable Tableware Set for Birthday Party Decorations Game Day Family Holiday Sports Events
Hpscdyo$19.304.7★
JarThenaAMCS 40Pcs Halloween Pumpkin Paper Plates Cute Grimace Pink Purple Orange Pumpkin Shape Disposable Plates 9 Inch Halloween Colorful Tableware for Birthday Holiday Party Decor Supplies
JarThenaAMCS$15.514.8★
LYAPEONY Ceramic Ghost Plate (10.6 * 9.1in) | Reusable Halloween Plate for Everything from Desserts Salads Snacks Candy Appetizers and More (1)
LYAPEONY$20.855.0★
Potchen 4 Pack Halloween ceramic Plates Stoneware Appetizer Ghost Plates Reusable Spooky Round Dinner Dessert Tableware for Serving Table Decor & Gifts Halloween Lovers
Potchen$32.005.0★
FillTouch 100 Pcs Pink Halloween Ghost Paper Plates 7 Inch Disposable Cake Dessert Dinner Plates for Mexican Independence Day Fiesta Halloween Day of The Dead Party Decorations Supplies(Pink)
FillTouch$18.254.5★
What buyers say about ghost plates
What buyers praise and complain about, mined from review topics.What buyers love
“This ceramic plate is a great size for snacks when hosting”
“Perfect gift for my spooky loving friend”
“Great price for the product”
“Held up well”
Top return reasons
Common questions
- Is ghost plates profitable to sell on Amazon United States?
- The niche generates $16K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +108.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the ghost plates niche?
- 12 brands and 14 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 80% of demand.
- When does demand for ghost plates peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 30.3× the quietest.
- What does it cost to enter the ghost plates niche?
- Listings span $7.52–$34.75; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 53 reviews — the moat a new listing must climb.