Is ghost lucky charms profitable to sell on Amazon United States?

The niche generates $28K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the ghost lucky charms niche?

7 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in ghost lucky charms?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.

What does it cost to enter the ghost lucky charms niche?

Listings span $7.73–$56.43; the average listing price is $36.75 (sweet spot $15–$100). The average incumbent carries 2,948 reviews — the moat a new listing must climb.

ghost lucky charms

Worth a look

Shows low returns (0.1%), but a small market ($28K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.75

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.73–$56.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+36.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,948

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$28K

$28K/yr · 9K searches

According to Flapen's Amazon United States niche tracking, ghost lucky charms is a $28K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ghost lucky charms market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $18K–$28K; units × avg price
Conversion rate: 8.9%
Avg BSR: #7,733
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 16.5%
Avg brand age: 53 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

GHOST54%
Dymatize14%
Musclesport12%
RYSE Up Supplements8%
Six Star4%
Tee Luv4%
Open — no brand owns it (1 brand, 3%)

Top ghost lucky charms search terms

ghost lucky charm protein powder2K/yr +163.2%0.6% conv.
ghost lucky charms3K/yr -6.5%3.4% conv.
lucky charms protein powder2K/yr +45.7%1.5% conv.
ghost protein powder lucky charms2K/yr +12.9%0.7% conv.

All search terms

Top ghost lucky charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GHOST PROTEIN CEREAL LUCKY CHARMS Flavor 17G Protein 9.4 oz

GHOST$7.734.4★19 rev

MuscleSport Lean Whey Revolution Protein Powder - Whey Protein Isolate - Low Calorie Low Carb Low Fat Incredible Flavors - 25g protein per scoop (2lb Lean Charms)

Musclesport$56.434.5★25 rev

GHOST Whey Protein Powder Fruity Cereal Milk - 2LB 25G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free

GHOST$48.904.4★5,182 rev

Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb

Dymatize$34.464.6★20,869 rev

RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$45.384.6★1,241 rev

Newest

by launch date

GHOST Protein Cereal Cinnamon Toast Crunch (3-Pack) - 17G Protein Good Source of Calcium - High-Protein Breakfast Cereal Post-Workout Gym Snack - Keto-Friendly - 9.2oz Box with Spoon Included

GHOST$28.1220 rev

5mo ago

GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free

GHOST$29.1980 rev

10mo ago

GHOST PROTEIN CEREAL LUCKY CHARMS Flavor 17G Protein 9.4 oz

GHOST$7.7319 rev

1y ago

Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$35.81585 rev

1y ago

GHOST Protein Cereal Peanut Butter Flavor (3-Pack) - Crunchy Peanut Butter Cereal Puffs - 18G Protein Good Source of Calcium - Breakfast Cereal & Snack - 10.8oz Box with Spoon Included

GHOST$28.41122 rev

2y ago

What buyers say about ghost lucky charms

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Absolutely Delicious”

Nutritional Content15%

“Great protein powder”

Flavor15%

“Flavor is REALLY strong”

Value For Money3%

“Worth it”

Sweetness3%

“Fruity”

Quality-Overall3%

“The quality feels consistent”

Solubility3%

“It mixes well”

Blend/Ratio2%

“Blends well”

Texture/Consistency-Overall2%

“I love the texture too”

Ease Of Use1%

“Its pretty easy to use too”

What buyers complain about

Taste-Overall30%

“Disgusting taste”

Flavor9%

“the flavor is very artificial”

Value For Money5%

“Too expensive”

Nutritional Content4%

“not sure if the protein is contributing”

Sweetness3%

“This flavor is just too sweet”

Texture/Consistency-Overall2%

“Texture not my favorite”

Smell2%

“I can't get over the fact that the smell is pretty bad”

Quality-Overall1%

“Aftertaste and overall quality are bad, not a great feeling”

Size-Overall1%

“Not actual serving size”

Stale/Rotten/Spoiled1%

“Also the cookie bits can be stale”

Common questions

Is ghost lucky charms profitable to sell on Amazon United States?: The niche generates $28K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the ghost lucky charms niche?: 7 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in ghost lucky charms?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
What does it cost to enter the ghost lucky charms niche?: Listings span $7.73–$56.43; the average listing price is $36.75 (sweet spot $15–$100). The average incumbent carries 2,948 reviews — the moat a new listing must climb.