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Ghost Lucky Charms

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $28K a year here, so Ghost Lucky Charms is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$28K/yr9K searches / yr
90-day growth
+36.9%search demand this quarter
Competition
64%top-5 click share · 7 brands · 32 sellers

Flapen Score

Ghost Lucky Charms against its category

The dotted line is the Health & Household average. Past it, Ghost Lucky Charms is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Lucky Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Lucky Charms 9K times last year and spent an estimated $28K. The top 5 brands take 93% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+36.9%
Conversion, latest week
8.9%
Market size, estimated
$28Ka year
Top search term
ghost lucky charm protein powder2K searches a year

02 · Price

A sale here is worth $36.75.

Listings sell for $36.75 on average, from $7.73 to $56.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.75 that is $0 to $4K a year per listing.

Average price
$36.75inside the $15 to $100 sweet spot
Price range
$7.73–$56.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #7,733 within Protein. It carries 2,948 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#7,733in Protein
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,948per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ghost Lucky Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 154%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Search terms

Top Ghost Lucky Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost lucky charm protein powder2K/yr
  • ghost lucky charms3K/yr
  • lucky charms protein powder2K/yr
  • ghost protein powder lucky charms2K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Lucky Charms

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Disgusting taste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ghost Lucky Charms questions

Answered from the same tracked data.