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Gfuel

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Gfuel is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$2.5M/yr1.1M searches / yr
90-day growth
-1.8%search demand this quarter
Competition
42%top-5 click share · 4 brands · 17 sellers

Flapen Score

Gfuel against its category

The dotted line is the Health & Household average. Past it, Gfuel is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gfuel market on Amazon at a glance

Shoppers on Amazon United States searched for Gfuel 1.1M times last year and spent an estimated $2.5M. All 4 brands take every click. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
7.7%
Market size, estimated
$2.5Ma year
Peak month
December1.4× the quietest month
Top search term
gfuel453K searches a year

02 · Price

A sale here is worth $29.71.

Listings sell for $29.71 on average, from $6.67 to $39.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $29.71 that is $59K to $74K a year per listing.

Average price
$29.71inside the $15 to $100 sweet spot
Price range
$6.67–$39.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$59K–$74K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #221 within Endurance & Energy. It carries 2,286 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
27.3%
Average rank
#221in Endurance & Energy
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,286per listing
Listings tracked
32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gfuel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

0%

  • Brand 170%
  • Brand 222%
  • Brand 36%
  • Brand 41%

Demand

Gfuel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gfuel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gfuel453K/yr
  • g fuel208K/yr
  • kickstart energy drink96K/yr
  • kickstart76K/yr
  • mountain dew kickstart50K/yr
  • gfuel powder58K/yr
  • g fuel powder38K/yr
  • mtn dew kickstart15K/yr
  • kick start11K/yr
  • mt dew kickstart12K/yr

Reviews and returns

What reviews say buyers love and hate about Gfuel

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very nasty after taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gfuel questions

Answered from the same tracked data.