Germicidal Bleach

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

12.8%

Market size, estimated

$337Ka year

Peak month

May2.3× the quietest month

Top search term

clorox healthcare bleach germicidal wipes30K searches a year

Listings sell for $23.74 on average, from $9.13 to $42.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.74 that is $18K to $24K a year per listing.

Average price

$23.74inside the $15 to $100 sweet spot

Price range

$9.13–$42.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$24K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #374 within All-Purpose Cleaners. It carries 1,525 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

47%

Out of stock, average day

4.6%

Average rank

#374in All-Purpose Cleaners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,525per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

94 months