geranium essential oil
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Review moat
Good910.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$371K$371K/yr · 265K searches
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.64–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, geranium essential oil is a $371K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
geranium essential oil market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $338K–$450K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.9%
- Avg brand age
- 63 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
27
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
24%
- Majestic Pure24%
- HIQILI15%
- SU JUABA12%
- Cliganic9%
- Wuvezrub9%
- EVOKE OCCU7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
Top geranium essential oil search terms
- geranium essential oil165K/yr
- geranium oil43K/yr
- geranium essential oil organic15K/yr
- geranium oil for skin15K/yr
- organic geranium essential oil7K/yr
- geranium essential oil for skin8K/yr
- geranium oil essential oil4K/yr
- essential oils geranium3K/yr
- aceite de geranio 100 puro organico3K/yr
- aceite de geranio3K/yr
Top geranium essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Geranium Essential Oil Geranium Oil 1 Fl Oz
Majestic Pure$9.314.6★940 rev
HIQILI 30ML Geranium Essential Oil for Skin Diffuser & Candle - 1.01 Fl.Oz
HIQILI$7.484.6★1,261 rev
SU JUABA Geranium Essential Oil 4 Oz Aromatherapy Oil for Diffuser Skin Care Hair & Massage - 118ML
SU JUABA$9.854.7★145 rev
Cliganic Organic Geranium Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$9.914.5★904 rev
EVOKE OCCU & Geranium Essential Oil for Skin Hair Diffuser Aromatherapy - 4 Fl Oz
EVOKE OCCU$14.354.6★952 rev
Newest
by launch date
Wuvezrub Geranium Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Geranium
Wuvezrub$5.8839 rev
SU JUABA Geranium Essential Oil 4 Oz Aromatherapy Oil for Diffuser Skin Care Hair & Massage - 118ML
SU JUABA$9.85145 rev
Wuvezrub Geranium Essential Oils 60ML Pure Geranium Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$7.5121 rev
Handcraft Blends Geranium Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$8.72290 rev
Geranium Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Geranium /1 Fl Oz
Wuvezrub$5.6476 rev
Trending
90-day click momentum
Cliganic Organic Geranium Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$19.554.7★
100% Pure Egyptian Geranium Essential Oil - 0.34 Fl Oz - Egyptian Geranium Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$9.574.7★
SU JUABA Geranium Essential Oil 4 Oz Aromatherapy Oil for Diffuser Skin Care Hair & Massage - 118ML
SU JUABA$9.854.7★
Plant Therapy Organic Egyptian Geranium Essential Oil 100% Pure USDA Certified Organic Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)
Plant Therapy$15.934.7★
Wuvezrub Geranium Essential Oils 60ML Pure Geranium Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$7.514.8★
What buyers say about geranium essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Nice oil and smells great”
“they are always consistent with the product quality”
“Just as I wanted”
“Great product and reasonable price”
“Really good Geranium oil”
“This oil is very good for the skin, protects against bites and is anti-inflammatory”
“Decent pure oil”
“Decent oil”
“Really fragrant and lasts a good long while”
“It made it softer”
What buyers complain about
“Very unpleasant smell”
“Didnt smell like natural geranium flowers at all”
“Im not comfortable using it”
“also found it to be very drying”
“Misleading”
“Too strong for me”
“while I expected this to be of lower quality than the high-end brands”
“which was a big expense”
“Unpleasant”
“not GC/MS tested so wouldnt use for my DIY projects”
Top return reasons
Common questions
- Is geranium essential oil profitable to sell on Amazon United States?
- The niche generates $371K/yr across 17 tracked products. 90-day search growth is +70.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the geranium essential oil niche?
- 13 brands and 27 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in geranium essential oil?
- Top complaints mined from reviews: Smell, Natural Ingredients, Ease Of Use. The return rate is 0.9%.
- When does demand for geranium essential oil peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the geranium essential oil niche?
- Listings span $5.64–$19.55; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.