Genteel Lancing Device

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

9.5%

Market size, estimated

$3.1Ma year

Peak month

June1.8× the quietest month

Top search term

optase dry eye intense drops352K searches a year

Listings sell for $26.97 on average, from $11.93 to $59.35. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $26.97 that is $216K to $270K a year per listing.

Average price

$26.97inside the $15 to $100 sweet spot

Price range

$11.93–$59.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$216K–$270K

Returns

0.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #400 within Eye Health. It carries 2,711 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

0.4%

Average rank

#400in Eye Health

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,711per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months