Is generic excedrin profitable to sell on Amazon United States?

The niche generates $43K/yr across 11 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (32/100).

How competitive is the generic excedrin niche?

6 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in generic excedrin?

Top complaints mined from reviews: Smell, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.

When does demand for generic excedrin peak?

Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the generic excedrin niche?

Listings span $6.52–$13.88; the average listing price is $9.91 (sweet spot $15–$100). The average incumbent carries 3,366 reviews — the moat a new listing must climb.

generic excedrin

Skip it

Prices mostly outside the sweet spot ($6.52–$13.88) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.91

avg listing price — sweet spot $15–$100

Review moat

Okay3,366.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$43K

$43K/yr · 27K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad$6.52–$13.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, generic excedrin is a $43K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 32/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

generic excedrin market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 15.8%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.2%
Avg brand age: 96 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

TIME-CAP LABS, INC.25%
RIGHT REMEDIES24%
GenCare23%
Amazon Basic Care21%
NUVICARE5%
Safrel2%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -4.8% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top generic excedrin search terms

generic excedrin8K/yr -0.1%16.3% conv.
generic excedrin extra strength6K/yr +3.9%19.8% conv.
extra strength headache relief5K/yr -0.7%14.1% conv.
acetaminophen aspirin caffeine3K/yr -6.0%13.0% conv.
excedrin generic3K/yr -34.0%16.4% conv.
equate headache relief extra strength3K/yr -3.7%8.5% conv.

All search terms

Top generic excedrin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength

RIGHT REMEDIES$10.594.7★249 rev

GenCare - Headache Relief Acetaminophen with Aspirin (NSAID) & Caffeine (300 Caplets) Value Pack | Head Pain Muscle Aches Back Pain & Body | Generic ExcedrEn Extra Strength

GenCare$13.884.7★7,776 rev

TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)

TIME-CAP LABS, INC.$10.134.8★1,639 rev

Amazon Basic Care Extra Strength Headache Relief Geltabs Pain Reliever for Arthritis Menstrual Pain and Cramps 80 Count

Amazon Basic Care$6.524.7★1,733 rev

TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (200 Count)

TIME-CAP LABS, INC.$7.954.8★1,639 rev

Newest

by launch date

NUVICARE Headache Relief with Acetaminophen 250 mg Aspirin (NSAID) 250 mg Caffeine 65 mg - Temporary Relief of Minor Aches & Pains - Compare to Excedrin Extra Strength Pain Reliever (2 Pack)

NUVICARE$11.32716 rev

1y ago

RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength

RIGHT REMEDIES$10.59249 rev

1y ago

TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)

TIME-CAP LABS, INC.$10.131,639 rev

2y ago

TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (200 Count)

TIME-CAP LABS, INC.$7.951,639 rev

2y ago

Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count

Amazon Basic Care$7.142,471 rev

3y ago

What buyers say about generic excedrin

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great Value”

Efficiency16%

“Effective”

Quality-Overall14%

“Just as good as name brand”

Advertised Vs Actual Product13%

“works the same”

Ingredients-Overall4%

“Exact same ingredients as Excedrin”

Ease Of Chewing/Swallowing3%

“Anybody can swallow these, Anybody”

Strength3%

“Extra strength”

Dosage2%

“the bottle contains a large quantity which makes it convenient to keep on hand”

Sleep Quality1%

“Pain relief during the evening hours helped me sleep longer”

Acid Regulator/Stomach Ache Relief1%

“The protective coating really helps me avoid stomach pain”

What buyers complain about

Smell24%

“This product has a very distinct chemical smell when you open the bottle”

Functionality-Overall13%

“Do not work”

Acid Regulator/Stomach Ache Relief5%

“Those of us who have stomach issues are warned not to take Red or purple medications”

Quality-Overall4%

“It's terrible quality control”

Size-Overall3%

“the tablets are a bit large”

Ease Of Chewing/Swallowing3%

“As soon as I feel one coming on I chew one up so that it goes through my stomach walls quickly”

Color3%

“Full of dye”

Value For Money2%

“another less cheaper”

Taste-Overall2%

“Terrible Taste”

Energy Level2%

“I wish I felt an energizing kick from the caffeine”

Top return reasons

Value For Money44%

Size-Overall22%

Functionality-Overall11%

Dosage11%

Side Effects11%

Common questions

Is generic excedrin profitable to sell on Amazon United States?: The niche generates $43K/yr across 11 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (32/100).
How competitive is the generic excedrin niche?: 6 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in generic excedrin?: Top complaints mined from reviews: Smell, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
When does demand for generic excedrin peak?: Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the generic excedrin niche?: Listings span $6.52–$13.88; the average listing price is $9.91 (sweet spot $15–$100). The average incumbent carries 3,366 reviews — the moat a new listing must climb.