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Gemstones for Kids

Fail

Shoppers spend an estimated $62K a year here, so Gemstones for Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$62K/yr250K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
55%top-5 click share · 17 brands · 23 sellers

Flapen Score

Gemstones for Kids against its category

The dotted line is the Health & Household average. Past it, Gemstones for Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gemstones for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Gemstones for Kids 250K times last year and spent an estimated $62K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.6%
Market size, estimated
$62Ka year
Peak month
December2.2× the quietest month
Top search term
gem stones rocks crystals23K searches a year

02 · Price

A sale here is worth $15.30.

Listings sell for $15.30 on average, from $5.70 to $28.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.30 that is $2K to $4K a year per listing.

Average price
$15.30inside the $15 to $100 sweet spot
Price range
$5.70–$28.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #595 within Healing Crystals. It carries 4,255 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#595in Healing Crystals
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,255per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gemstones for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

22%

  • Brand 133%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Gemstones for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Gemstones for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gem stones rocks crystals23K/yr
  • crystals for kids37K/yr
  • cool rocks28K/yr
  • gemstones bulk12K/yr
  • bulk gemstones12K/yr
  • semi precious stones13K/yr
  • natural gemstones12K/yr
  • rocks and crystals15K/yr
  • real gemstones10K/yr
  • real gems10K/yr

Reviews and returns

What reviews say buyers love and hate about Gemstones for Kids

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Fun/Entertainment Experience”
44%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Tiny gems”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gemstones for Kids questions

Answered from the same tracked data.