gelatin capsules
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Market size
Okay$177K$177K/yr · 151K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,750.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$5.34–$17.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gelatin capsules is a $177K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
gelatin capsules market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $141K–$169K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #1,951
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- XPRS Nutra30%
- 21st Century24%
- Solgar16%
- Nutricost13%
- GNC7%
- Carlyle6%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -29.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 14.4×
Top gelatin capsules search terms
- gelatin capsules111K/yr
- gelatin supplement10K/yr
- beef gelatin capsules4K/yr
- gelatin pills3K/yr
- gelatin supplements4K/yr
- gelatin caps18K/yr
Top gelatin capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
21st Century Gelatin 600mg 100 Capsules
21st Century$6.204.6★3,112 rev
XPRS Nutra Size 0 Empty Capsules - 100 Clear Count Empty Vegan Capsules - Vegetarian Pill - DIY Vegetable Capsule Filling -Veggie Pills for Do-It-Yourself Supplements
XPRS Nutra$6.964.6★13,889 rev
Solgar Gelatin 1680 mg 250 Capsules - Natural Gelatin - Supports Bone Joint & Skin Health - Gluten Free Dairy Free - 83 Servings
Solgar$15.934.6★1,792 rev
Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free
Nutricost$16.304.2★90 rev
GNC Womens Gelatin Supplement Supports Healthy Hair Skin and Nails Natural Collagen Source 60 Capsules
GNC$17.474.5★883 rev
Newest
by launch dateNutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free
Nutricost$16.3090 rev
ATLEMISME Empty Gelatin Capsules Size 00 - (100 Count) DIY Gelatin Capsule Filling - with 2 Micro Lab Spoons for Capsule Filling
ATLEMISME$5.34248 rev
Carlyle Gelatin Capsules | 2160 mg | 250 Pills | with Silica Optimizer
Carlyle$16.59323 rev
XPRS Nutra Size 5 Empty Capsules - 100 Count Clear Very Small Empty Gelatin Capsules - Pills DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Vitamin Supplements
XPRS Nutra$9.873,070 rev
XPRS Nutra Size 00 Empty Capsules - 1000 Count Joined Empty Gelatin Capsules - DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Supplements Fill These Gelcaps Yourself (Clear)
XPRS Nutra$14.615,861 rev
Trending
90-day click momentum
21st Century Gelatin 600mg 100 Capsules by 21st Century
21st Century$10.895.0★
Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free
Nutricost$16.304.2★
GNC Womens Gelatin Supplement Supports Healthy Hair Skin and Nails Natural Collagen Source 60 Capsules
GNC$17.474.5★
Capsuline Size 0 Empty Gelatin Capsules Clear - 1000 Count | Gluten Free Kosher Non-GMO Certified | Pure Bovine Pill Caps for DIY Supplement Filling - 1000
Capsuline$13.834.7★
XPRS Nutra Size 5 Empty Capsules - 100 Count Clear Very Small Empty Gelatin Capsules - Pills DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Vitamin Supplements
XPRS Nutra$9.874.5★
What buyers say about gelatin capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Reasonable price”
“As advertised”
“Easy to use”
“consistent size”
“Good capsules”
“I think the gelcap makes it easier”
“Tasty”
“Good, clean, simple supplement”
“see baby hairs every day”
What buyers complain about
“The capsule was large”
“Low quality capsules”
“More than half the capsules in this package are defective”
“These are completely tasteless”
“However the price has doubled since I started using it four years ago”
“But they broke”
“And the smell was bizarre”
“It's a chore”
“Cracks”
“I had trouble swallowing it”
Top return reasons
Common questions
- Is gelatin capsules profitable to sell on Amazon United States?
- The niche generates $177K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the gelatin capsules niche?
- 8 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in gelatin capsules?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Dosage. The return rate is 0.2%.
- When does demand for gelatin capsules peak?
- Demand peaks in Jan–Feb; the busiest month runs 14.4× the quietest.
- What does it cost to enter the gelatin capsules niche?
- Listings span $5.34–$17.47; the average listing price is $11.28 (sweet spot $15–$100). The average incumbent carries 3,750 reviews — the moat a new listing must climb.