Gelatin Capsules
FailDemand is soft, at -29.5% this quarter, so Gelatin Capsules is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $177K/yr151K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 25 sellers
Flapen Score
Gelatin Capsules against its category
The dotted line is the Health & Household average. Past it, Gelatin Capsules is stronger. Inside it, weaker.
Market
The Gelatin Capsules market on Amazon at a glance
Shoppers on Amazon United States searched for Gelatin Capsules 151K times last year and spent an estimated $177K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $177Ka year
- Peak month
- January14.4× the quietest month
- Top search term
- gelatin capsules111K searches a year
02 · Price
A sale here is worth $11.28.
Listings sell for $11.28 on average, from $5.34 to $17.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $11.28 that is $8K to $11K a year per listing.
- Average price
- $11.28under the $15 to $100 sweet spot
- Price range
- $5.34–$17.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,951 within Collagen. It carries 3,750 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #1,951in Collagen
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,750per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Gelatin Capsules products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
21st Century Gelatin 600mg 100 Capsules
- Price
- $6.20
- Rating
- 4.6/5
- Reviews
- 3,112
- Age
- 19y ago

XPRS Nutra Size 0 Empty Capsules - 100 Clear Count Empty Vegan Capsules - Vegetarian Pill - DIY Vegetable Capsule Filling -Veggie Pills for Do-It-Yourself Supplements
- Price
- $6.96
- Rating
- 4.6/5
- Reviews
- 13,889
- Age
- 10y ago

Solgar Gelatin 1680 mg 250 Capsules - Natural Gelatin - Supports Bone Joint & Skin Health - Gluten Free Dairy Free - 83 Servings
- Price
- $15.93
- Rating
- 4.6/5
- Reviews
- 1,792
- Age
- 24y ago

Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free
- Price
- $16.30
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 10mo ago

GNC Womens Gelatin Supplement Supports Healthy Hair Skin and Nails Natural Collagen Source 60 Capsules
- Price
- $17.47
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 19y ago
Trending
estimated 90-day click momentum
21st Century Gelatin 600mg 100 Capsules by 21st Century
- Price
- $10.89
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 11y ago

Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free
- Price
- $16.30
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 10mo ago

GNC Womens Gelatin Supplement Supports Healthy Hair Skin and Nails Natural Collagen Source 60 Capsules
- Price
- $17.47
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 19y ago

Capsuline Size 0 Empty Gelatin Capsules Clear - 1000 Count | Gluten Free Kosher Non-GMO Certified | Pure Bovine Pill Caps for DIY Supplement Filling - 1000
- Price
- $13.83
- Rating
- 4.7/5
- Reviews
- 4,556
- Age
- 11y ago

XPRS Nutra Size 5 Empty Capsules - 100 Count Clear Very Small Empty Gelatin Capsules - Pills DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Vitamin Supplements
- Price
- $9.87
- Rating
- 4.5/5
- Reviews
- 3,070
- Age
- 6y ago
Newest
by launch date
Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free
- Price
- $16.30
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 10mo ago

ATLEMISME Empty Gelatin Capsules Size 00 - (100 Count) DIY Gelatin Capsule Filling - with 2 Micro Lab Spoons for Capsule Filling
- Price
- $5.34
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 2y ago

Carlyle Gelatin Capsules | 2160 mg | 250 Pills | with Silica Optimizer
- Price
- $16.59
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 3y ago

XPRS Nutra Size 5 Empty Capsules - 100 Count Clear Very Small Empty Gelatin Capsules - Pills DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Vitamin Supplements
- Price
- $9.87
- Rating
- 4.5/5
- Reviews
- 3,070
- Age
- 6y ago

XPRS Nutra Size 00 Empty Capsules - 1000 Count Joined Empty Gelatin Capsules - DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Supplements Fill These Gelcaps Yourself (Clear)
- Price
- $14.61
- Rating
- 4.6/5
- Reviews
- 5,861
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
25
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- XPRS Nutra30%
- 21st Century24%
- Solgar16%
- Nutricost13%
- GNC7%
- Carlyle6%
- Open — no brand owns it (2 brands, 4%)
Demand
Gelatin Capsules search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 14.4×
Search terms
Top Gelatin Capsules search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gelatin capsules111K/yr
- gelatin supplement10K/yr
- beef gelatin capsules4K/yr
- gelatin pills3K/yr
- gelatin supplements4K/yr
- gelatin caps18K/yr
Reviews and returns
What reviews say buyers love and hate about Gelatin Capsules
We read the reviews and the return reasons for every product selling here.
“The capsule was large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gelatin Capsules questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









