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Gelatin Capsules

Fail

Demand is soft, at -29.5% this quarter, so Gelatin Capsules is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$177K/yr151K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
72%top-5 click share · 8 brands · 25 sellers

Flapen Score

Gelatin Capsules against its category

The dotted line is the Health & Household average. Past it, Gelatin Capsules is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gelatin Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Gelatin Capsules 151K times last year and spent an estimated $177K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
10.4%
Market size, estimated
$177Ka year
Peak month
January14.4× the quietest month
Top search term
gelatin capsules111K searches a year

02 · Price

A sale here is worth $11.28.

Listings sell for $11.28 on average, from $5.34 to $17.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $11.28 that is $8K to $11K a year per listing.

Average price
$11.28under the $15 to $100 sweet spot
Price range
$5.34–$17.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,951 within Collagen. It carries 3,750 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#1,951in Collagen
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,750per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Gelatin Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

25

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 130%
  • Brand 224%
  • Brand 316%
  • Brand 413%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 4%)

Demand

Gelatin Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 14.4×

Search terms

Top Gelatin Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gelatin capsules111K/yr
  • gelatin supplement10K/yr
  • beef gelatin capsules4K/yr
  • gelatin pills3K/yr
  • gelatin supplements4K/yr
  • gelatin caps18K/yr

Reviews and returns

What reviews say buyers love and hate about Gelatin Capsules

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.2%of orders come back
“The capsule was large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gelatin Capsules questions

Answered from the same tracked data.